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Coca-Cola’s Century of Growth and Shifting Battle for Dominance
The article traces Coca-Cola from Pemberton’s yard invention to a global empire. It highlights bottling expansion, Woodruff philanthropy, WWII and space program branding, and the New Coke era with Pepsi challenging for top spot before Classic Coke returned to lead. It notes political ties and the company’s diverse ventures beyond soda, including films and juices.
MENTIONED IN THIS ARTICLE
Atlanta
John Styth Pemberton
China
Soviet Union
Washington, D.C
Jimmy Carter
Charles Deccaz Dppete
Reies
Armer
Defense
Pepsi
Max Friedersdorf
National Aeronautics and Space Administration
Friedersdorf
Pepsico
Reagan
Coca-Cola
Carter