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Jeweler makes fortune supplying fake gems to Hollywood
Danish jeweler Willie Petersen built wealth by crafting photo friendly imitations for film stars like Florence Vidor and Esther Ralston. Despite their beauty, the pieces are pure fakes, designed to photograph well and deter theft, while spurring demand for real diamonds elsewhere. Petersen credits his six years of European training for originality.
MENTIONED IN THIS ARTICLE
Hollywood
Calli
Florence Vidor
Esther Ratston
Wiig Petersen
Willie Petersen
Petersen
Petersou
Willie
Europe
Florence Vidtor
Esther Ralston