Saturn's best liked car company campaign explained
A Saturn strategy to be the most liked car maker outlines no showroom pressure, single price, and customer focus. The plan includes 30 day returns, dealer relations reforms, and emphasis on service over sales pressure as Saturn expands capacity and lures buyers from imports and other GM brands.
MENTIONED IN THIS ARTICLE
Saturn
Tony Adams
Ford
Escort
Toyota
Lada
Tom Cook
Bloomington
Honiotes
St Paul
Whch
General Motors
Chevrolet
Lupont
New Book Targets Pompous Language Usage
New York AP reports two business writing consultants John Bly and Gary Blake critique pompous phrasing in corporate prose. Their 150-page guide advocates concise, specific writing using Strunk and White as a model. The book features before and after examples, rules, and tips on tone grammar and clarity.
MENTIONED IN THIS ARTICLE
New York
Robert Bly
Gary Blake
Bly
Bly and Mr Blake
Ate ER Winte
William Strunk Jr
Atvig
Mr Blake
Para Meds Wheelchair Transport Serves Hospitals and Homes
Para Meds, based in Omies on pow, provides wheelchair transportation to Frederick Memorial Hospital nursing and retirement facilities and other sites. Vehicles meet state regulations, drivers trained in first aid and fire safety, with self paying patients and insured or other coverage accepted. A Mary Wort courier is shown assisting a patient. for more information call Bibs S74.
MENTIONED IN THIS ARTICLE
Para Meds
Omies
Fredenck
Fredenck Memoral
Ares
Trace Mary Wort
Maple Run Golf Course Opens on Moser Road Thurmont
New nine hole course on former Moser farm on Moser Road Thurmont opens with ladies tees and carts available seven days a week from 8 am to dusk. An additional nine holes planned. Owned by the Moser family including George Russell James Phyllis Joseph and Jerry Mower. Contact 271-7870 for details. From left Phyllis Moser Schell Jimmy Moser Mark Moser Scott Beard and James Moser.
MENTIONED IN THIS ARTICLE
Maple Run
Phyllis Moser Schell
Jimmy Moser
Mark Moser
Scott Beard
James Moser
No Haggle Cars Rise as Dealers Ditch Sales Pressure
A Florida dealer fired 14 sales staff and posted fixed prices on new cars, doubling profits and boosting customer satisfaction. Across the U S more dealers adopt one price to end haggling, inspired by Saturn and Ford. Critics warn buyers may pay a premium, while others praise a calmer buying process and still need sales staff for financing and test drives.
MENTIONED IN THIS ARTICLE
Hudler
Saturn
Nordstrom
Disney
Jim Tupient
Lupient
Kris Carlson
Burnsyne
Minn
Ms Carlson
Ms Carlsons
Dalton
Charles Callaway
Atlanta
Callaway
Honda
Volkswagen
George Honiotes
St Paul
Honiotes
Fisebell
Fischell
Swanson Chrysler Buick
Saturn Corp
America
Deborah Hopkins
Dons Ehlers
JD Power and Associates
J.D. Power
Ehlers
San Mateo Calif
Nissan
Frank Verducci Jr
Verducci
Sears
Ford Motor Co
Alex Markovich
Consumer Reports
Brian Fernandez
San Jose
Rich Endrina
San Francisco
Endrina
Saleamen
Ford Credit opens Regional Operations Center in Columbia
Ford Motor Credit Co launches a Regional Operations Center in Columbia as a test lab for new customer service concepts. About 250 staff from seven Ford Credit branches in the Baltimore Washington area will work there, with 115 fully operational in early 1993. The center will handle all collections and most admin support for the seven branches in Falls Church Virginia Washington Richmond Norfolk Roanoke and Baltimore.
MENTIONED IN THIS ARTICLE
Columbia
Ford Motor Credit Co
Ford Credit
Baltimore
Washington Area
Falls Church
Washington
Richmond
Norfolk
Roanoke
Also Mentioned on This Page
By John J. Osevnd
Minneapolis-St. Paul
Star Trbune
Wally Lamanain
Arthur Miller
Wally Loman
Lowman
Tim
Maida
Spring Hall
Tennes
United Auto Workers
JD Power & Associates
Cwits
Corallas
Ronald Hudier
Tom
Judy Stem
Strategec Communications
New Haven Conn
Macmillan Publishing
Blake
Para-Med
Roo
Abe
Ed Waters
George Fischell
St. Petersburg
Fla
Theo
First General Mortgage Company
Merry Pete
Veena
New Credit Office
James A. Frizzell
M.D
Michael Rifkin
Rifkin
Toll House Avenue
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