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Marketing advice for builders from NAHB official
NAHB marketing director William A. Cheseroni urged Frederick County builders to boost advertising and model homes, adapt to trends toward smaller homes, and research markets early. He cited show and tell sales, better use of cabinetry to create space, and ads focusing on buyers’ needs while noting ad budgets typically run 3 percent of costs.
MENTIONED IN THIS ARTICLE
William A. Cheseroni
National Association of Home Builders
Cheseroni
Frederick County
Cheserous
Chescront
Chesereni
Cheseroui
Institute of Residential Marketing
National Sales and Marketing Council