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One-car teams in Winston Cup face sponsor strain
Owner-driver Ricky Rudd notes sponsors drive much of the sport as Tide and McDonald’s exit. Jack Roush argues multicar operations attract big sponsors, while NASCAR measures the imbalance. The piece profiles battles for sponsorship among Rudds Elliott Falk Bodine and Wells, and praises Roush as a shrewd businessman.
MENTIONED IN THIS ARTICLE
Ricky Rudd
Rudd
Tide
Jack Roush
Roush
Mark Martin
Jeff Burton
Rudds
Bull Elliotts
Elliott
McDonald's
Cal Wells IH
CART
Wells
Spon
Dale Earnhardt
Joe Falk
Kevin Lepage
Falk
Kewn
Lepage
Nascar
Kevin Triplett
Bill Davis
Triplett
Geoff Bodine
Exide Batteries
Exide
Burton
Geoff