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Newspaper
News
Location
Frederick, Maryland, United States of America
Date
Aug 19, 1960
Page
7
CHICAGO The American Dental Association has recognized Crest stannous fluoride toothpaste, produced by Procter Gamble, as an approved decay preventive. The decision marks a shift after decades of ADA caution toward toothpastes and mirrors broader claims about fluoride efficacy and dental hygiene.
The American Dental Association formally recognized Crest, produced by Proctor & Gamble in Cincinnati, as an effective anti caries dentifrice after a decade of clinical studies. Trials showed decay reductions from 23 to 57 percent with varied brushing frequencies, underscoring the need for consistent use alongside good oral hygiene and professional care.
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