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Newspaper
News
Location
Frederick, Maryland, United States of America
Date
Apr 12, 1990
Page
13
California begins a 28.6 million ad blitz funded by a 25 cent per pack tax hike to reach 75 percent of smokers by 2000. The 15 month effort targets youths, pregnant women and minorities with hard hitting ads linking tobacco firms to predatory marketing and death.
The Health Stop chain study found doctors earned a share of patient bills and conducted about 2 percent more tests and X rays. Critics say profit incentives can influence care, even if patient need is the same. The NEJM report notes limits but highlights the potential impact of payment methods on medical decisions.
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