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Paperback originals shift economics of the book trade
The article details how paperback originals have reshaped publishing from the mid 1960s onward, with high sales from Avon and Dell titles and major authors. It notes publishers shifting to original buys, cheaper production, and extensive publicity, while traditional hard covers face tougher reviews and slower turnover.
MENTIONED IN THIS ARTICLE
New York
Nea
Mickey Spillane
John D MacDonald
Art Vonnegut
MacKinlay Kantor
Benjamin Spock
Rosemary Rogers
Avon
Danielle Steele
Dell
Kathleen Woodiwiss
Jess
Publishers Weekly
Ron Busch
Pocket Books
New York Times
Time Magazine
Phoenix
New American Library