White House Aid Esther Peterson Voices Consumer Power
Esther Peterson, 59, the White House presidential assistant for consumer affairs, is seen as a forceful advocate for consumer interests. The Johnson administration proposes raising her office budget to 329000 dollars for five to six staffers, while she collaborates with business and consumers to improve market practices and information for wiser choices. The article notes her strong reception among officials and critics alike as she gathers complaints and experiences from the public.
MENTIONED IN THIS ARTICLE
Peterson
National Association of Manufacturers
White House
Johnson
Madison Avenue Advertising
Mark E. Cooper
Advertising
Esther Peterson Alin, the hard driving consumer advocate
Esther Peterson a top government figure and former AFL-CIO lobbyist is described as a powerful, tough minded leader who uses charm to persuade advertisers. She advocates a consumer revolt against humbug and has shaped Washington lobbying with labor ties. She is married to Oliver Peterson with four children and Utah Mormon roots.
MENTIONED IN THIS ARTICLE
Esther Peterson
Afl-Cio
Arthur Goldberg
Supreme Court
Sidney Hillman
Jacob 8. Potofsky
Amalgamated Clothing Workers
Washington
Peterson
Oliver Peterson
Foreign Service Office
American University
Eric
Harvard
Peace Corps
Philippines
Lars Eggertson
Amalgamated Clothing Workers Union
Gary L. Cramer On Patrol Duty
Specialist Gary L. Cramer, 21, serves on border patrol with the 14th Armored Cavalry Regiment in West Germany. He drives a tank in Troop E near Bad Kissingen and joined the Army in 1962 arriving overseas in 1963 after Frederick High School graduation.
MENTIONED IN THIS ARTICLE
Army
Spes
Gary L. Cramer
14Th Armored Cavalry Regiment
West Germany
Cramer
Ernnest E. Cramer
RFD 1
Frederick
West German
Bad Kissingen
Frederick High School
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Printers’ Ink
Coats
Ully Adiu
Sofa Styles Studios
Davenos
Coane Dem
Pat Hecher
Lovable
Helanda
Sporteen
Gabardine
Jon
Fitsons
Tailortown
Ireland
Parsons
Saucy
Fortres
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