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Newspaper
New Mexico State Record
Location
Santa Fe, New Mexico, United States of America
Date
Dec 08, 1916
Page
4
The Friday December 8 1976 issue of the New Mexico State Record published by State Publishing Company lists Frank Staplin as Managing Editor. It notes second class mail status in Santa Fe and a weekly subscription rate of 1.50 per year.
A Pueblo Chieftain note urges Washington to read front page columns and locate Villa in Mexico near the border. It claims officials will be informed to capture Valle Contos and warns American soldiers might be surprised when Villa reaches Juarez.
A New York Sunday symposium explored temptations facing youth in urban life. Speakers ranked loneliness as a primary demoralizer driving youths toward idle fantasizing, extravagant shows, and seeking company in shallow entertainments, while cautioning against insincere appearances and idle time.
David Starr-Jordan voices praise for American education contrasting it with England. He notes colleges prepare for practical work, graduates enter overalls rather than frock coats, and supports three-year courses. He highlights optional study systems as advancing student choice and breaking down traditional patterns.
The author argues education should produce youths who graduate wearing overalls, not merely enter vocational tracks. He contends the aim is to cultivate this uniform from primary grades through college, so students adopt the overall mindset as they enter the workforce.
An article urges thoughtful Christmas ideas for children and recalls a parents driven plan where two boys received staged notes from Santa Claus beginning five weeks before Christmas. The scheme built anticipation with small toys and a drum delivered by post, spreading joy as Christmas approached and easing preholiday tension.
Excerpted remarks from the Chicago Tribune reflect a weary view of American actions in Mexico. The piece cites retreat orders, distant front lines near 115 miles from the border, and declining support as Villa strengthens. It notes perceived missteps and questions national resolve amid ongoing clashes at Chihuahua City.
War built prosperity warned against as temporary and fragile. The piece cautions that peacetime reality will reveal the fragility of current gains, noting a pattern of complacency after past wars and urging readers to consider tomorrow rather than celebrate present wealth.
The article argues free trade boosted belligerent nations and misleads about real prosperity. It contrasts wartime gains with 1913 prewar prosperity, noting unemployment, bread lines, and factory closures. It warns Republicans favor protection to guard workers and industry against a return to hardship.
In Roswell, supporters urge a larger appropriation for the New Mexico Military Institute. They tout NMMI as a national asset, noting its War Department distinction, international recognition, rifle team success, and the prestige it brings to New Mexico. Advocates call the upgrade an advertising investment and a valuable educational resource.
A fragmented reflection on prices, market stability, and consumer spending. The piece argues rapid inflation harms markets, warns against rash speculation, praises prudence, and exhorts loyal shoppers to support local merchants. It cites government actions, wartime shortages, and a call to avoid unnecessary spending abroad.
Fragmentary prose laments social decay with scathing observation of ambition and luck. The speaker portrays a harsh world where people grovel and blame fate, lamenting missed chances and systemic failures.
New Mexico touts its education system with strong support for students and schools. The December 1 apportionment reached 175000 dollars, the largest for this purpose, based on about 115000 school age pupils in the state.
Chautauqua lecturer Nels Darling urges Santa Fe merchants to widen advertising mix. He notes the New Mexico paper lacked fashion, shoe, and many clothing ads, urging more varied promotions to attract mail order and local customers amid postwar demand.
A historical account discusses Sears Roebuck manager Mr. Rosenwald and how the catalog house funds campaigns to push hardware into towns by targeting newspapers. It notes Wrigley and Cébo-Cola spending millions on ads to promote gum and beverage use, illustrating aggressive advertising that shapes consumer choices and prices.
The Es tancia valley shipped 115 cars of beans to eastern markets and Mountainair sent 78 cars this fall, fetching six to seven cents per pound. Beans proved more profitable per acre than Kansas and Oklahoma wheat at 1.90 per bushel. Gross-Kelly Co. shipped 36 cars of piston nuts and aims for 50, with at least 50 more cars from other points, totaling around 100 cars. New Mexico earns the title Garden Spot of the Greater Southwest.
The writer argues the high cost of living stems from failed economic ordering and notes prices rising as merchants push them. They contend scarcity cries are untimely when Argentine beef costs half the local price and point out German loaves are larger for half a nickel amid wartime conditions.
The piece notes how a dust scare is followed by a neat snowfall that blankets the land, then the sun breaks through a sky full of cloud, yielding a bright, beautiful day. The tone suggests relief and a sense of natural respite after bluster.
A message urges sending remembrance to the soldiers guarding the border against Villa and his forces. It notes their sacrifice protects lives and property, despite President Wilson's stance on locating Villa. The appeal frames the troops as deserving support during the Christmas holidays.
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