Advertising as an art and its payoffs in business
A country editor notes that advertising often wastes money and that proven payoffs depend on method. The piece argues advertising must follow defined laws, target the right audience, and use follow up to build a reputation. It urges specific results and patient, strategic campaigns.
MENTIONED IN THIS ARTICLE
P. T. Barnum
New York
Blank
Royal Baking
Jos. Cillott & Sons
Esterbrooks Company
Dixon Cunetide Company
Business Methods of Modern Girls in Toronto Mail Ad Seekers
A Toronto Mail reporter invested 34 cents in two ads seeking young women under 25 for friendship, fun and mutual improvement. The notices aimed to start correspondence with a youthful respondent, reflecting a social trend in dating ads of the era.
MENTIONED IN THIS ARTICLE
Toronto Mail
One Lady's Response on Recreation and Improvement
A Chicago News item describes a single evening where forty seven suitors sought replies from a lady in recreation and improvement. The reporter’s matrimonial aims were dashed as the lone written answer addressed a lively woman who, while playful at first, grew serious and hinted that married life might be livelier than staying single.
MENTIONED IN THIS ARTICLE
Chicago News
Unclaimed Letter Becomes Judge of Mercy Story
A lawyer’s servant Mary saves a letter never mailed by her employer, an acceptance to marriage that never reached its recipient. The letter’s delay alters Mary’s life as the suitor’s fate unfolds, ending with a dramatic reveal and moral. The tale hinges on deception, remorse, and a husband’s misconduct.
MENTIONED IN THIS ARTICLE
Mary
New York Mail
Railways Accidents in 1888 Count and Disasters
The year 1888 saw 1 554 deaths from railroad accidents and 1 894 serious injuries, down from 1887. Major incidents include 10 January collision at Boston and Maine, 5 February derailment at New York Penn, 14 May collision at Santa Fe Fountain Col, 26 June collision at Pennsylvania and Schuylkill, 12 July derailment Virginia Mid, 22 July collision at Norfolk and Western, and multiple other derailments and collisions through October and November.
MENTIONED IN THIS ARTICLE
Janu
Boston
Maine
New York
Philadelphia
Reading
Santa Fe
R. x
Fountain
Col
Pennsylvania
Schuylkill
Virginia
Norfolk and Western
R. Asylania
Ohio
St. Paul
Mil
Rk. R
New Hampton
Kansas City
Memphis
Lirmingham K. R
Little Miami
I. R
Lehigh Val. RK
Lehigh Val. R. R
Savinneh
Western KR
Rov
Women Propose, Says Talmage and a Global Worker List
A Quip from Dr. Talmage asserts women have always proposed and will continue to do so, praising a woman’s affability and loveliness as decisive in choosing a husband. The source notes a German statistician tallying actors and performers by nationality, listing numbers for Germany Austria Switzerland 30500 Italy 19000 Great Britain 18000 France 25000 Russia 8000 Romania and Servia 3800. A tax man who is often before the
MENTIONED IN THIS ARTICLE
Marriag
Germany
Austria
Switzerland
Italy
Great Britain
France
Russia
Rcumenia and
Servia
Dining with Turks Reflects Character and Customs in Cavalla
Rousseau notes food reveals a nation's traits and Cavalla offers a prime ethnology setting with many nationalities to meet. A Turkish pasha feast is described in detail with sparing conversation during meals, emphasis on speed, ritual hand washing, shared dishes, and limited talk until after coffee and bubble.
MENTIONED IN THIS ARTICLE
Rousseau
Cavalla
Cornhill
Thad
Drama
Novel Prosser freight cars spill 1700 bushels of corn in transit
The Prosser cars, two iron cylinders holding 3000 bushels each, rolled from Chicago to New York on a trial. A burst manhead sprayed corn across stations, dashing as crowds watched. 1700 bushels scattered before the cars were scrapped. Suggestion to use them for a milk train ends the tale.
MENTIONED IN THIS ARTICLE
Chicago
New York
Barnum’s
St. Lowis
Chill Warms Body with Mr Hostetter’s Stomach Bitters
An old time advertisement extols Hostetter’s Stomach Bitters as a universal remedy. It claims to warm the chilled body, cure fever sweating and various illnesses including biliousness constipation dyspepsia headaches and rheumatism. The tone urges persistence for a thorough cure.
MENTIONED IN THIS ARTICLE
Fdoora
Mhostetter
Eee Wr
P.M. Kitegerald
U.S
Indianapolis
Indiana
Radway
Radway & CO
Warren Street
New York City
Does of War and the Military Dog Corps
The article notes the French army’s dog corps has grown and become highly efficient. Early trials show dogs serving as advance posts by sensing strangers in darkness and distinguishing friend from foe. A new skill is carrying dispatches between distant army sections and reliefs advancing through potentially hostile terrain.
MENTIONED IN THIS ARTICLE
Scientific American
Subscribing Clerk Proposes Later Paper Delivery
In a humorous exchange, a confidential clerk named Mr Guazzleton suggests delaying the subscription paper until after his dinner. Mrs Pleadit-O reassures, while planning to solicit funds to erect a gravestone for Mrs Teazem, famed for charitable collections among local businessmen.
MENTIONED IN THIS ARTICLE
Guazzleton
The Most Valuable Diamond and Patent Rates
The King of Portugal allegedly owns the world’s largest diamond at 420 carats valued around 25 million dollars, surpassing England’s Kohinoor at 106 carats and seven hundred thousand dollars. A report lists 19 912 patents issued last year with 1 083 to Southerners, Flexas leading Southern states with one patent per 6 006 Texans, Florida next, Mississippi one per 25 146 people, and Alabama recording fifty four inventions amid industry growth.
MENTIONED IN THIS ARTICLE
Portugal
England
Flexas
Florida
Mississippi
Alabama
The King of Siam described by a San Francisco Chronicle cor
Somdech Phra Pharamindi Maha Chulalongkorn, 32, rules Siam with a council of nobles and popular authority. He hosts grand events for 5,000 guests, entertains 500 foreign residents with English and French cooks, and favors rare royal finery and elaborate bedchambers.
MENTIONED IN THIS ARTICLE
Somdech Phra Pharamindi Maha
Chulalongkorn
Banekok
San Francisco Chronicle
Kemp's Balsam Patent Cure Claim Card
Advertisement argues against prolonged illness and promotes Kemp's Balsam with a positive guarantee. It claims quick relief after the first dose, priced at one dollar, with a trial size free, and notes availability at all druggists. The piece also mentions a malad կն woman purchasing a remnant braid to match.
Dangerous Health Claims and Misleading Advertisements
A fragment warns readers of health products for respiratory ailments from dubious sources. It notes a spurious New Orleans wedding list under a joking header and contains unrelated quips about aging and memory, with an advertisement promising hypophosphites and Brown's Bronchial Wreches as cures.
Epileptic Cure Claims and Dental Remedies Advertised
A letter to the editor touts a positive remedy for epilepsy with a promise to send samples and a treatise on request. Several health claims follow including catarrh cures and a contortionist joke. Advertisements mention Hamlin's Wizard Oil for croup, remedies for consumption, and a milkman roadside with a joke about renaming Oak Road.
MENTIONED IN THIS ARTICLE
H. G. Root
M. C
Pearl Street
New York
Also Mentioned on This Page
I. J. Romer
the King of
Siam
Jose
Cothier
New Orleans
Brown
Jolly
Joey
St Paul
Oli
Tvet Aas
Avogeler Co
Baro
Pernistanty
Charles A. Vogeler Co
Baltimore
Hoves
Coatly Outfit
Andress, Tue & Co
Augusta
Langtry
Mary Anderson
N.Y
Samplesworth
Brewster Safety Rein-Holder Co
Holly
Mich
Matt
Bryant's Business College
Buffalo
Kidder’s Pastilles
Chclestown
Mags
Yara, & Ok
Ross & CO
Toledo
Tme
Cirensre
Couspi
Addraus
Abenivan
van Buren
Tll
Kaprass
P.O
T. A. Slocum
M.A
Pearl St
Ely
Ely Bros
Warren St. N
Pophem
Glikghorn
Gardner
Popham
Phildelphia
Ryant & Stratton
Chicago Business College
H. B. Bryant & Bon
J. A. Lawrence
Hamlin
MaGtine
Oak Road
Burlington
Wood
Anc P
Hood
Tompkins
DeKalb Avenues
Howake
Brooklyn
C.lwood & CO
Apothecaries
Lowell
Mass
Tig
Manicu
Kerbocker
Mic Ceey Q
Murray Shy N
Pivo
Swift
MACEE
J. A. Magee & CO
Lawrence
Mann- Crain Outline
CE Oey
Centennial Manufacturing
Cincinnati
Hie
Epps
Civil Service Gazette
Maze
James Epps & CO
Homeopathic
D. QO. Gallear & CO
Franklin Street
Chicago, Il
Wisconsin
The
Theo, Dostoirvary
Wiscon
Cramer, Aikens & Cramer
Milwaukee
Wis
Arite
G.H. Ingraham
Amsterdam
D. R. Dyche & CO
Galzer
Giants
Butch
Cabani
Joan A. Balz
la Cresee
Chicago Ledger
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