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Newspaper
New Castle News
Location
New Castle, Pennsylvania, United States of America
Date
Jun 29, 1948
Page
13
Famed 10 2 4 drink makes debut in local bottles. Dr Pepper, Texans origin over six decades, markets a five cent beverage pitched as food energy. The ad touts its unique flavor blend and links it to increased productivity through snacking between meals.
Howard G. Ausem announces Dr Pepper Bottling Company becomes active in New Castle and Lawrence County. He received the Dallas based franchise and the plant at 1500 Butler Avenue is fully equipped. Ausem pledges strict quality standards and proud city association with the local industry.
The Dr Pepper Company constructs a vast Dallas national headquarters on a 26 acre site. The building combines syrup production, executive offices, and testing laboratories with a park like landscape. It serves much of the United States and foreign markets as over 4,000 franchise applications are under consideration.
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