Color posters transformed advertising in early mass media
About a century ago printing presses enabled large color posters at low cost. Before radio and TV, posters with vivid images drew attention, and they still captivate audiences today.
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Newspaper
New Castle News
Location
New Castle, Pennsylvania, United States of America
Date
Jun 18, 1998
Page
12
About a century ago printing presses enabled large color posters at low cost. Before radio and TV, posters with vivid images drew attention, and they still captivate audiences today.
Posters tout mobility as a lifestyle, with early color prints emphasizing the independence of travel that a bicycle affords. The message centers on personal freedom and the ability to reach places more easily, rather than focusing on the bike itself.
The National Museum of American Art hosts Posters American Style, running in Washington, D.C. through August 9 before touring West Palm Beach, Santa Barbara, and Oakland. The Smithsonian Institution presents the exhibit with a focus on how posters convey ideas and calls to action.
The 1917 poster I Want You for the U S Army became an iconic wartime call to duty. Government posters powered recruitment in World War I and World War II with bold design and clear messaging that persists today.
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