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Newspaper
New Castle News
Location
New Castle, Pennsylvania, United States of America
Date
Jun 18, 1971
Page
43
A Gilbert Youth Research study reports that 73 percent of youths aged 14 to 25 read a newspaper yesterday and highlights patterns in reading car ads and fashion coverage. It argues newspaper advertising reaches young audiences and links reading habits to growing up.
The Gilbert Youth Study points to high newspaper readership among young people and married individuals with family income over ten thousand dollars. A free booklet promises to reveal these facts to help businesses forecast trends and increase profits. New Castle News promotes readership at over eighty-one thousand daily.
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