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Newspaper
New Castle News
Location
New Castle, Pennsylvania, United States of America
Date
Dec 17, 2014
Page
10
Lori Brothers discusses how brand equity grows from slogans and logos and how consumer voices online reshape advertising. She notes trust, product behavior matters more than messaging as the web enables direct consumer input and influence.
Multiple Christmas programs span Sunday including O Come All Ye Faithful at Wampum Presbyterian at 2 pm. First Presbyterian hosts a Christmas music celebration at 7 pm featuring diverse ensembles with Allison Rodgers signing for the hearing impaired. Gatherings Banquet Center presents a Gala from 4 to 8 pm with Howard Howell and The Five Point Band. Candlelight service at Spiritual Path Church on Dec 24 and a community Christmas dinner at Clen Moore Presbyterian on Dec 25. All events list contact numbers and donation or admission details.
New prime time special Conan To Go on TBS airs 10 p.m. featuring on location segments including an American Girl store visit and a Lyft ride with Kevin Hart and Ice Cube. Conan explains the improv approach and notes longer, roughly ten minute segments with awkward pauses. YouTube views for his clips have exceeded one billion, reflecting a growing online presence.
Mixed fruit salsa combines cucumber pineapple green onions and chile with avocado. Pineapple juice adds bright tang while salt and pepper finish. Sprinkle with extra pineapple for juicing and let stand five minutes before serving.
Elizabeth Mrozek earned first place with an essay advancing to District 28 while Braiden Wills and Evie Chill took second and third respectively. Awards were presented at a school assembly after prayer and pledge. VFW Commander Dan Kazmierczak and others distributed prizes and spoke on democracy.
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