Tried and True Newspaper Advertising Message
A compact defense of newspaper advertising as a proven driver of commerce and a powerful means of reaching audiences, noting it as both cause and effect in advancing business.
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Newspaper
Nazareth Item
Location
Nazareth, Pennsylvania, United States of America
Date
Sep 11, 1930
Page
3
A compact defense of newspaper advertising as a proven driver of commerce and a powerful means of reaching audiences, noting it as both cause and effect in advancing business.
Prices paid to producers for fruits vegetables cotton and cotton seed and all meat animals except hogs fell in the monthly period ending August 15 according to Washington figures. Feed grains and hay rose generally due to drought stricken area shortages.
The French aviators Coste and Bellonte were welcomed in New York and other cities after their historic flight. President Hoover praised them, but public enthusiasm for flying appears to be waning as new marvels emerge daily and the air age loses its novelty.
William Randolph Hearst was ordered out of France over attacks on French policy. Hearst treated the expulsion as a joke, arguing the move harms France more than the publisher, whose empire of papers dominates US media. The incident is described as a very Frenchy sort of show.
A week of boxing deaths in San Francisco raises questions on the sport's danger and supervision. The piece weighs public sentiment, noting boxing’s strict state oversight yet noting the harsher reaction to prizefight fatalities compared with other sports. It argues unfair play exists in many games, but a fight remains a fight.
A public service election piece argues for citizen participation in elections. It notes the role of precinct workers, the impact of automobiles on turnout, and the need to study measures and candidates. It encourages voters to act with conscience and prudence for good government. It cites Lincoln on fooling the people.
A national survey shows women account for about 85 to 80 percent of purchasing power in the United States and influence men’s buys. The article notes women shape decisions on cars, clothing, and household goods through club networks, store talks, and fashion publications guiding male choices.
A prominent middle Western women's specialty shop has opened a men's furnishings department including suspenders socks shirts and the like. The move aims to save ladies time on family purchases and may hint at future hours for gentlemen to enjoy leisure activities like golf and baseball games.
The soap industry remains robust amid winter slumps, employing 25 000 workers and producing 3 000 000 pounds of soap this year. Despite high production, US imports total about 2 million dollars in 1930 while exports reach around 8 million dollars, signaling broad national impact.
The piece argues that the Constitution is the organic framework of government, higher than laws, and that violations occur not of the Constitution itself but of laws enacted under constitutional authority. It stresses citizen duty to understand and adhere to constitutional rights, warning that violating the Constitution undermines liberty beyond any penalty.
The piece contrasts Franklin’s 5 percent compound interest plans with actual long term results. It notes Philadelphia and Boston funds fell far short, while land investment grew into immense family wealth. The Wendels’ Manhattan holdings, inherited from fur trader John G. Wendel, illustrate enduring independence through real estate.
The Agriculture Department outlines squab production as a small scale profitable venture with careful care and regular attention. Bulletins detail housing, stock selection, feeding, and marketing, noting average profits and risks, and advise obtaining Farmers' Bulletin 684-6 from the Office of Information in Washington, D.C.
The United States turkey business shows a satisfactory rise as knowledge of diseases grows. Officials report over 8 million turkeys on farms and a notable expansion in market production, with an estimated rise from prior years and increasing industry confidence despite health concerns.
Pullets ready to begin laying require a high protein mash. The University of Wisconsin recommends a mix of equal parts ground corn ground oats wheat bran standard middlings and meat scraps with five pounds of salt per 100 pounds of each ingredient.
Advice on feeding and housing includes alfalfa pasture, moving troughs to prevent disease, and preference for White Rocks and barred Rocks. Emphasis on preventing feather and flesh picking in chicks, improving egg size, and sanitation measures like using hoppers and avoiding ground feeding to block disease spread.
Grand jurors Herbert Kent Joseph J Bush James F Dreisbach Plainfield Township William J Stier Upper Mt Bethel Mrs Raymond Seas Lower Mt Bethel J B Love Forks A C Dereamus Tatamy Alvin Edelman Allen Township Mrs Fred Heckman Wilson A Buss Howard Meyers spent part of the week in Easton performing grand jury duties at the Northampton County courthouse.
William H. Heckman age 70 died September 1 at home near Point Phillips. Survived by wife Martha and six children, four grandchildren and three great grandchildren. Funeral held at home and at Point Phillips A B church with interment in church cemetery. Francis Peters aged 80 a long time Egypt merchant died at home after illness. Survived by six sons, daughter, nine grandchildren and siblings. Funeral held at home with Rev. Brendle, interment in Egypt cemetery. Clinton D Shafer aged 74 died at his South Broad street store after heart disease. Survived by near relatives Abnerher, Clarence Shafer of Los Angeles. Funeral tomorrow at Rohn's parlors with private interment at St John Reformed cemetery.
Harvest Home service scheduled Sunday forenoon and evening at Bushkill M E Church. Special musical numbers will be performed and there will be a display of fruits, vegetables and flowers.
The Nazareth Borough Council, with Board of Health guidance from Harrisburg officials, moves to enforce sewer connections under Ordinance No. 177. Notices will be issued to property owners who have not connected to the Nazareth Sewerage Company system, as required by state and local health provisions. The session also approved a small purchase and discussed curb-line adjustments on Spring and Mauch Chunk streets.
The undersigned will offer a public sale on a dirt road from Aobobshurs to Windip one mile north of Steohshurs School House by Chester Siegel firm Friday September 1 at 10 AM. Items include six old cows in weed condition, fine heifers one year old, one stock sow one year old, three pigs and brood sow. Terms and conditions at sale.
The state of George Ackerman Wheel Cap deceased is hereby given that letters of administration on the above named estate have been granted to the executors. All persons indebted to said estate are requested to make immediate settlement and those with claims or demands should present them to E. Mon, executor, Belfast, Pa.
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