Advertising and the Reading Mood in Newspaper Ads
Advertising costs vary with effort and audience. The newspaper is a key medium for reaching families in a reading mood when buying decisions are formed, unlike billboard campaigns. Successful firms allocate larger budgets to advertising to drive buying interest.
Personal crisis and fire safety warnings
A report contrasts Cuban suicides by 8 young women in Havana with broader fire safety failures in homes and workplaces. It urges informed action to prevent fires through proper conditions, better building design, and emergency readiness to protect lives.
MENTIONED IN THIS ARTICLE
Cuba
Havana
For for Nazareth means putting your best energies to work
How to be for your town means using all your effort for community improvement within sound public finance. Focus on small acts like supporting local businesses and schools, boosting positive qualities, and encouraging cooperative action among institutions. Deeds define Nazareth’s destiny, not words.
MENTIONED IN THIS ARTICLE
Nazareth
Breuit
Pity the City Worker and the American Unemployed
The piece argues that urban workers face severe hardship during times without work, unlike rural residents who have family ties. It urges maintaining ties to the land and calls on employed city residents to help feed and shelter those without jobs, warning of a severe winter.
MENTIONED IN THIS ARTICLE
Henry
Europe
Presidential Security in Campaign Travel Under Secret Service
The President faces severe risk during campaigning with death penalties for threats. Secret service guards every step, prechecks routes, and ensures crowd control. The presidential train has priority, with agents coordinating police and rail staff for safety. Train personnel include trusted railroad workers and staff who stock the dining car with the President’s preferences. On a trip the refrigerator held thirty six dozen oranges and two dozen lobsters, favorites of the President.
MENTIONED IN THIS ARTICLE
McKinley
Secret Service
United States
Washington
Freedom of the Ballot and the Vote Duty Debate
The piece argues for liberty in voting choices, asserting the right to abstain is as sacred as the duty to vote. It urges voters to decide without coercion, seek clarity on issues, and insist on truth to ensure ballots advance public welfare.
American Fiction Guild Aims for Wholesome Stories
The Americaanan Fiction Guild proposes to raise standards across all lengths of American fiction. It seeks to free homes from sordid sex and gangster tales that may influence youth negatively and to prove publishers offer wholesome, heroic, clean stories.
MENTIONED IN THIS ARTICLE
Americaan Fiction Guild
Time to Act on Government Waste and Tax Burdens
In the era of economic strain, government costs per person rose 443 percent from 1909 to 1928 and now exceed prior peaks. The piece argues that $38 million in taxes per working day goes to government, urging elimination of waste and overlapping departments to lower taxes and aid industrial recovery.
You Don’t Have to Tell Them About Fire Dept Quality
The piece urges citizens to evaluate their fire department’s effectiveness. It emphasizes training, pay, scientific direction, standard equipment, and A-1 maintenance as the core factors distinguishing a first-class unit from a poor one. It calls the community to actively assess personnel and apparatus.
Nazareth High defeats Pen Argyl in league clash
Nazareth High School stunned Pen Argyl 20 to 0 to take early Lehigh Northampton Scholastic League lead. An aerial attack led by Weiss and Quinter produced most yardage as Nazareth earned five first downs to none for Pen Argyl. The Nazareth defense shutout the opponents and set up a home game against Catasauqua.
MENTIONED IN THIS ARTICLE
Nazareth Pen Argyl Haas
Vonell Garr
Dave Schiery
Ronalds Ihearn
Reed McGregor
Brewen
George
Pellcalba Quinter
RE . Tripp
Schissler
Ketchledge
Meixell
Martin
Andy Leh
Lehigh Northampton
Pen Argyl High
Weiss
Quinter
Nazareth
NASA
Penn
Nazareth High
Catasauqua
Lehigh
Local jurors named for Northampton civil court week
Among the local and nearby residents drawn to serve as jurors at the Northampton County Court house during the week of November 21 are Ellwood Haggerty of Allen township Pres ton 8 Danner East Allen township Parmes Creamer and Peter Fehnel Bushkill township Helen Werkheiser Forks township Hough Mason Palmer township Mary Adams Elmer Breidinger and Nettie Sanders Plainfield township Eva Childress Stockertown Ralph Lerch Frank W. Person Moore township Howard Kessler Mary Seyfried and Hyden Williams of town
MENTIONED IN THIS ARTICLE
Northampton County Court House
Ellwood Haggerty
Allen Township
Preston
Danner
East Allen Township
Parmes Creamer
Peter Fehnel
Bushkill Township
Helen Werkheiser
Forks Township
Hough Mason
Palmer Township
Mary Adams
Elmer Breidinger
Nettie Sanders
Plainfield Township
Eva Childress
Stockertown
Ralph Lerch
Frank W. Person
Moore Township
Howard Kessler
Mary Seyfried
Hyden Williams
Town
Infant Donald Douglass Johnson Baptized at Home
Rev. W. H. Diehl, local Reformed pastor, baptized the infant son of Mr. and Mrs. Eugene Johnson on Saturday evening. The ceremony took place at the family home with the parents serving as sponsors.
MENTIONED IN THIS ARTICLE
W. H. Diehl
Eugene Johnson
Donald Douglass Johnson
Nazareth Couple Wed in Quiet St John’s Reformed Ceremony
Carl Drake of Nazareth and Miss Gladys Gold of Belfast wed at St John's Reformed church parsonage in a ring ceremony. Alfred Berger and Ruth Diehl of Perkasie also married there under Rev Walter Diehl. both unobserved, with plans to reside in Perkasie.
MENTIONED IN THIS ARTICLE
Alfred Berger
Walter Berger
Perkesie
Ruth Dieh
Samuel Diehl
Perkasie
St. John’s Reformed Church
Walter Diehl
Charles E. Lehr
Booth Whitfield
Gladys Heckman
Walnut Street
Nazareth
St. John's Reformed Church
Belvidere Street
Dieh
Victor Billheimer
Surprise Party for Joyce Bucchi at Park Street Home
A masquerade surprise party was hosted for Joyce Bucchi by her parents Mr and Mrs Michael Bucchi at the family home on Park Street town Wednesday evening. Guests included Mr and Mrs Michael Tomino with son Robert, Mr and Mrs Joseph Rampulla with sons James and Nickey, daughters Mae and Gladys, Mr and Mrs Calbeese and Anna Brown, Dorothy Labor, Millicent, and Victoria Ruth, Marilyn.
MENTIONED IN THIS ARTICLE
Joyce Bucchi
Michael A. Bucchi
Park Street
Town
Michael Tomino
Robert
Joseph Rampulla
James
Nickey
Oel
Mae
Gladys
Calbeese
Anna Brown
Dorothy Labor
Millicent
Victoria Ruth
Marilyn
Candidates For State And Federal Offices Views To Committee
Candidates for the Legislature answered questions on continuing the sales tax, departmental reorganization, removing mandatory salary laws, and cutting government costs. Responses showed general agreement but differed on methods including tax continuation and wage control. C. L. Hester and E. B. Landis figure among the discussants with varied stances on economy and taxation.
MENTIONED IN THIS ARTICLE
Horn
General Assembly
C. L. Hester
E. B. Landis
J Marvin Hill obituary at 56 in Newark man’s family ties
J Marvin Hill died at his home 17 West High street on Saturday morning at 4 20 after two months illness aged 56. He leaves wife Anna Schuster Hill and sister Mrs Fred Dennis of Newark New Jersey. He was a member of Whitfield Lodge 622 F and A M and I C O F 1009. Funeral services were held at his home with Rev P S Meinert officiating and burial in Greenwood Cemetery.
MENTIONED IN THIS ARTICLE
J. Marvin Hill
J. Marvin Mill
West High Street
Anna Schuster Hill
Fred Dennis
Newark
N. J
Whitfield Lodge
Meinert
Greenwood Cemetery
Random Thoughts on Politics and Voter Realities
A columnist quotes Uncle Elmer on politics and voting, noting four year cycles, slogans, and mixed truths. The piece muses on dry wets, education myths, campaign promises, two cars in the garage, and ironic outcomes of elected leaders. It blends humor with social observations on voter behavior and national trends.
MENTIONED IN THIS ARTICLE
Uncle Elmer
Teddy
Franklin
Household Loan Offer Promises Easy Cash
A crowding advertisement touts a quick household loan up to 300 with low cost and no embarrassing investigation. It claims easy repayment over months, no outside visits, and friendly staff ready to assist from offices in the National Bank Building or by writing for information.
MENTIONED IN THIS ARTICLE
National Bank
Also Mentioned on This Page
Nazareth Item Pub. CO
South Main Street
Penna
Northampton County
Pennsylvania New Newspaper, Publishers
Asso
Freedom of the Ballot
PEN Argyl
Berger — Diehl
Lehr — Heckman
Pocket
Nazar
Caii At
the Item Office
A. H. J. Miller
Noah T. Walter
Nathaniel Shaplig
Fehnel
D. J. Brillhart
B. Rush
Remie
Remington Office
THE
South Main St