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Newspaper
Muscatine Journal
Location
Muscatine, Iowa, United States of America
Date
Oct 30, 1916
Page
10
Growing up with the town and steady development, the Muscatino store aims to serve “what the people want” at fair prices. It strives for reliable quality and styles beyond special offers, pledging to meet every customer’s needs without delay.
A long ad promoting Ready for Autumn merchandise at low prices features a wide range of fall and winter clothing. It touts complete stock of dry goods, coats, dresses, furs, and ready-to-wear waists with aggressive price-cutting and bargain-focused language. Notable item listings include velvet suits, broadcloth coats, and Georgette blouses with various trims and colors.
ART DEPARTMENT on Second Floor showcases a new line of stamped items including jackets dressing gowns aprons chemises corset covers pillow cases scarfs Turkish towels lunch set Huck towels pillow tops infants’ sets and stamped package goods. Visit the display for gift ideas this Christmas season.
Women’s outing gowns in pink and white with braid or embroidery and collared options priced 79 cents to 1.26. Ladies two‑piece pajamas in pink and white with frog fastenings offered at 1.00 1.25 and 1.50.
An advertising notice extols Munsing Underwear for men women and children. It highlights comfort, exact fit, and range of styles and fabrics including union suits and separate garments. Emphasizes sizes from child to adult and urges shopping at the local store counter for guaranteed fit.
Wool knitted caps for adults and children available in multiple colorways including pink blue and red stripes and all white for babies. Also blue green grey rose white red and navy options, with silk lined caps in white light blue rosa and navy trimmed with buttons and tassels.
A historical price list for fur trimmings and small items. Entries cover mink and fox coney varieties, opossum, muskrat, raccoon, sable, and related accessories with sizes and per unit costs. Also notes on ermines and buttons.
Wonderful lot of Jet Beads in Onera length. Those are 21-inch long, can be had in even or graduated beads, priced at 59¢ and $1.00.
A local store advertises a wide stock of high-class fabrics including silks velvets and velveteens. Novelty striped silks and taffetas in satin or taffeta weaves are showcased in broad color ranges and widths 36 inches and up. New plaids and stripes, thin vogue silks, and radiant chiffon mix for dresses and gowns with fashionable fall and spring color tones.
Imported gold and silver laces with embroidery in colors ideal for street or evening wear and millinery. Extra heavy all-silk ribbons in white pink divo cardinal alice nile inven dor and old rose offered in leading widths for fancy work. Five to six inch all-silk satin stripe ribbons in various patterns advertised regularly 25 cents now 24 cents.
Our novelty Hand Bag Section displays new Drawstring Bags in velvet moko and bonded finishes. Some feature beaded fringe others steel beads priced 3.98 to 7.00. A silk lined Mand Bag of Pin Seal priced 200 to 300. Leather strap purses in Genuine Pin Seal Leather and Embroided in red and gold priced 0.60 to 5.00. Knit goods caps scarves and comfy slippers for women and children with lambs wool options and turn-over cuffs. Scotch Pinid Mantilla priced 4.95.
A vivid catalog describes Voil fabrics and accessories for fashion costumes. It highlights distinctive nouveau designs including drapery oils pompoms veils and various Voila styles in dotted chevron and small patterns with circular veils.
Item features a delicate Boudoir Capa in crepe do chine and imported lace with figured marquisette and organdies. Priced at $2.80, $1.00, 79 cents, 60 cents and 25 cents.
Fabrics named Avorgelth Crepes and Marquisette plus Marquinette in shades from pink and peacock blue to burgundy and rove. Includes Georgette Crepe in multiple tones, Dainty chiffon white with pink embroidery described, priced at $2.00 and $2.75 per yard.
Exclusive preview lists new and pretty styles in lace and organdie vesteos with embroidered trims at low prices. Includes embroidered collars, collars and caffete sets, and seasonal dresses. Georgette Crepe collars range from $1.00 to $1.60 with pleated Crepe de Chine collars in assorted colors. Rolled cape collars made of French brocade protect new coats.
The store announces a new line of Outing Petticoats with plain or scalloped hems priced at 59 cents. A new set of knee length Petticoats in bright colors is also available, with varying prices.
The advertisement promotes various imported kid gloves and mid gloves in white ivory Newport tan black and grey mocha with names like Whxhable White Imported and Alexander Ing. Prices range from 1.50 to 2.50 per pair and include features such as piano sewn fancy stitched backs and self color options.
New stock of Our King of Bolts belts in white and black leather arrives with sizes up to 38 inches. Prices vary around 50 and 69 cents in listed widths. Availability includes kid sizes and patent leather options.
Advertisement promotes NAIR ornaments and combs including barreyees in highly polished extra heavy dom aholl with rhinestones and white enamel dots. Features ornate unserted designs priced at the and up.
A catalog notes engaging Blouses in Crepe de Chine Georgette Crepe and Lacosta with fashionable details such as new collars frills novel closures and distinctive cuffs. The items promise reasonable pricing and moderate girth suited for diverse wardrobes.
Women can buy knit skirts in all colors at the office. Prices are six dollars and five cents and one dollar twenty six cents.
Hosiery sale offers a range of silk, lisle, cotton and wool hose for men women and children. Prices span 15c to 2.00 per pair with stripes patent marvels and flame of colors. new winter hose in fleece wood for all ages. infant wool cherub hose and infant wraps.
In our corset department a wide display of Gossard and Bon Ton models offers perfect fit for every figure from $1.00 to $10.00. Latest Justrite corsets with rigid boning are ready for inspection, with a fitting room and guaranteed shape.
New dress cottons appear in greater variety than ever with prices not higher than last season. Manufacturers have raised futures prices but current stock remains affordable. Fabrics include blues greys reds and blacks in 36 inch widths with prices from 8 12 14 and 18 cents per yard. Patterns include solid colors stripes checks plaids and floral chalis with many extra heavy new designs. Red Cross Nurse Gingham listed at 10 cents per yard.
A large stock of rugs, carpets, and linoleums is offered at very low prices. Tapestry Brussels rugs in tan, green, and blue with floral and all-over designs. Axminster rugs and Wilton velvet in various colors and sizes. New rag rugs in multiple sizes. In grain carpets in all-wool and part-wool formats available.
Cotton blankets in gray tan and white with borders priced from 8he to 3.95, plaid cotton blankets in gray pink and tan, wool nap blankets in plain and plaid, all wool blankets in gray tan and white with blue and pink borders, fancy plaid wool blankets in blue pink gray and tan.
Lace curtains in white cream and corn from 1.00 to 12.50 a pair Marquisette Volle and Serim curtains in white corn and cream also beige to 5.00 per pair A large showing of yard goods Plain and Fancy Marquisettes and Serims 10c to 35c per yard Beautiful Neta 36 to 50 inches wide 25c to 85c per yard.
A local store touts an unusually complete selection of cretonnes this season. Patterns copied from the latest tapestry style and prices range from 65 to 150 cents per yard.
Red Cedar Chests and Cretonne covered bedroom boxes offered in all sizes. Cedar Chests plain and copper trimmed available, plus Cretonne and matting covered boxes.
Advertisement listing Kloster Perle cotton for crocheting slippers and edgings. Prominent colors include white lavender ecru pink dolft Nnen and light blue. Prices perail or per order mentioned.
Bucilla mercerized crochet cotton offered in all sizes and colors. Describes perie twisted thread suitable for belts edging and insertions on bath towels and various crochet styles.
New weaving frame for dressing sacs, handkerchief cases, lamp shades, table mats, pillow tops and more. Also tatting supplies crochet hooks bone and shell reform initials for hand embroidery and a full line of craft tools for Christmas gifts.
New line of Stickere edging sold by bolt in black red blue white mink and delft, available in 10 and Ihe per bolt.
The advertisement touts Hump Hairpins as a solution to hair disruption on windy days. Priced at 5 and 10 cents per package, the items promise trouble-free styling during gusts and breezy conditions.
The Children’s Outing Gowns are offered in every size color and price range. Shop now for style and value across a broad selection.
Tassels and Drops in the newest abaden designs plus holiday handles and frames for the Moulton Wireless Umbrellas on display at attractive prices.
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