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Newspaper
Muscatine Journal
Location
Muscatine, Iowa, United States of America
Date
Nov 09, 1908
Page
10
This week’s special highlights fall weaves and colors in dress fabrics with prices from one dollar to 1.75. Bargains include 79c and 39c dress goods, with many pieces suitable for new dresses or Christmas gifts at McColm Dry Goods Co.
Extensive display of silks dress goods and trimmings plus ready-to-wear bargains. Fall preparations highlight mid season values with coats suits and linens offered at low prices. Embroidered linens scarfs centerpieces and related up to date linen department selections featured for Thanksgiving shopping.
The advertisement promotes silk fabrics including taffetas and radiums and guarantees opera satin wear for two seasons. It extolls Munsing underwear with complete lines for all sizes, listing prices for men women and children. The piece notes a prize award to Wm. Liddell & Co. and markets table linens and Thanksgiving prep items with sample prices.
The advertisement highlights silk hose in plain and embroidered styles with fleeced options and prices ranging from 10c to 50c. It offers a Never Darn Hosiery Guarantee to replace any defective pair within six months if returned with its coupon.
The fragment lists hair rolls and pins, children's garters, dress shields, hair nets, basting thread, pointed needles, apron checks, ginghams, and dress prints. It notes values and varieties like fancy dress ginghams priced around 25 to 30 cents, plus assorted notions.
An advertising page touts a weeklong sale with numerous fabrics and dress goods. Titles include 36 inch wool flannels, novelty suitings, coverts, venetians, and plain weaves at reduced prices. Remnants priced at half, targeting school dresses and general wardrobe needs.
Complete department featured with fine embroideries including 40 inch allovers Bictyne one prices range from 1.85 to 1.50 per yard Corset cover embroidery Powerline and insertions offered in multiple widths from 0.45 to 0.50.
New gloves including golf, cape, chamais, fleece lined and silk lined styles are featured in this department, aiming to be of great interest to women shoppers.
Handkerchiefs with colored borders and embroidery, checks and hemstitched varieties fill the department, offering a profusion of novelty pieces for selection.
An advertisement touts the second floor display of winter suits coats skirts and furs as the best in quality and value. It urges shoppers to compare with other city offerings and promises savings based on actual production cost plus a small profit, stressing serviceable longevity over cheap price.
Carpet from 15 cents per yard and up. Rugs in all sizes with the best mill designs. Linoleum covers floors to save work and wear well. Oil cloth protects floors under stoves and a small strip across the room saves more than its cost.
The display features elaborate creations and entirely exclusive models. It highlights fetching party and evening waists in silk, wool, and linen, with a range of prices and finishes. The department offers a wide choice of waists to suit refined tastes.
The ad extols a dynamic fashion show with wide selection and low prices at the Muscatine cloak room. It invites shoppers to visit, noting seasonally themed savings and brisk activity as proof of value and service.
Readers learn of a sale featuring ample blanket sizes and full widths. The advert emphasizes generous measurements and no skimpy options, with prices listed from low to moderate ranges. Details are partly obscured by OCR errors but the emphasis remains on quality and value.
A display notes smart one piece cloth and silk princess gowns in black brown and blue priced 12 to 16 dollars. Silk jumper suits in blue brown green and black with stripes priced 28 dollars. All in up to date styles and materials with jaunty appeal. Store highlights extraordinary values for savings.
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