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Newspaper
Muscatine Journal
Location
Muscatine, Iowa, United States of America
Date
Nov 04, 1908
Page
6
The shop highlights extensive silk, dress goods, trimmings and other high class merchandise. It promotes Fall preparations and unusual values in ready to wear, urging timely selections as colder weather nears and claiming the center of greatest values in women’s apparel.
A stylish dress goods feature highlights 26 inch all wool dress flannels at 49c, 36 inch novelty suitings 50c to 60c, 54 inch coverts and venetians at 69c to $1.00, novelty tailor suitings $1.00, plain weaves up to $1.39, fancy suiting $1.25 to $1.35, and remnants half price for girls school dresses.
Collection features ladies neck wear with values up to 50 cents and novelty ribbons in checks stripes and floral patterns for hair ribbons and sashes. Also includes celluloid novelties for babies such as combs brushes powder sets rings and related items.
A distinctive line of smart one piece dresses and silk jumper suits in blue green brown and black. Princess gowns in cloth and silk jumpers priced from 9.00 to 18.00 with values noted from 16.00 to 172.00. The offering highlights up to date styles and jaunty designs with low prices and strong savings.
A local retailer boasts an October sales surge of about 20 percent over October 1907, claiming public confidence, courteous service, and honest value as reasons for success while challenging competitors to dispute the rise.
The ad promotes carpets rugs linoleums and oil cloth for home use. It touts low prices with carpet from 15 cents per yard and up and offers rugs in all sizes with designs from top mills. Linoleum is endorsed for durability and ease of care, and oil cloth is suggested under heating stoves to protect floors. A room strip is highlighted as cost saving.
An ad promotes umbrellas with detachable handles and wireless concept, offering an endless assortment to match any costume. Prices start at 50 cents and up.
Readers are offered a selection of blankets and comforters praised for generous measurements. Prices for blankets range from 65 cents to 16 dollars per pair, while comforters are priced from 1 dollar to 6.50 dollars.
An old style advertisement highlights underwear for all ages and genders, featuring Munsingwear items, women’s vests and pants, men’s suits, and table linens. It promotes a Franco-British Exposition prize and lists sale prices for tablecloths, napkins, and doilies as part of a Thanksgiving preparation campaign.
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