Newspaper Advertising Dominates 1963 Spending
Preliminary McCann-Erickson data show total advertising at a record 13 billion in 1963, up 5.4 percent from 1962. National advertisers spent 8 billion, up 5.5 percent, while local ads totaled 4.9 billion, up 5.2 percent. Newspapers alone attracted over 3.7 billion of the total. 1964 ad volume is expected near 13.5 billion.