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Newspaper
Muscatine Journal
Location
Muscatine, Iowa, United States of America
Date
May 10, 1909
Page
20
Five years after the Batterson Block remodel and Muscatine department store launch, the Batterson Stores Company has endured fierce competition and a national downturn to become one of Iowa's leading retail establishments in Muscatine and across the state.
The Batterson Stores open to serve the community with a single organized outlet for clothing and home furnishings. By consolidating stocks they offer deeper buying power, lower prices, better service, and a satisfaction guarantee with refunds on any item not meeting expectations.
The Batterson Stores divide stock into twelve departments each led by a manager. Dry goods on the main floor, crockery and home furnishings on the second, and furniture and stoves on the third. Ready-to-wear and millinery moved to the main floor for better access. Basement holds reserve stocks. Focus remains on women's wear and home furnishings.
In one month of the current season the ready-to-wear department boosted sales two and a half times vs the same month last year. The furniture unit handles large house furnishings volumes and office equipment. Batterson Stores won a five thousand dollar contract for Muscatine County Court House office furniture and secured several major public-building contracts over the past year.
The Batterson Stores are described as owned by twenty five stockholders many of whom are employees. Five directors oversee management with E S Batterson as president F W Eversmeyer as vice president J E T Wessels as secretary J W Hahn as treasurer and W E Downer as general manager.
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