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Newspaper
Muscatine Journal
Location
Muscatine, Iowa, United States of America
Date
Mar 03, 1913
Page
10
Conditions have produced one of the greatest trade movements in the McColm calendar. A great annual event offers lower prices on Ladies' Ready-to-Wear and Dry Goods with same quality as year round. Assortments are larger, quantities bigger, and prices the lowest in recent years. Early attendance is urged.
The store showcases a swell new line of spring coats in 34 length 45 or 48 inches crafted from wool Eponge Matellessa Bedford Cord Berg and Bulgarian mixtures in shades Brick Tan and ox. Designs feature long cutaway fronts with satin lining and bold Bulgarian trimmings at collars lapels and cuffs. Prices are unusually low for the quality and style offered this season.
New spring dress goods arrive and will be sold tomorrow at exceptionally low prices, offering stylish options for the season. The sale highlights affordable fabrics and updated dress materials for shoppers seeking fresh looks.
Laces and embroideries boast the largest and most extensive line yet shown in the city at popular prices. The store proclaims this to be one of the biggest silk years in history and asserts it is splendidly prepared to meet every want with a grand assortment.
Special sale this week features all merchandise including carpets rugs linoleums lace curtains curtainettes drapery materials and carpet sweepers. Nearly every item for furnishing a house is represented in this large stock sale.
McColm's offers new spring goods across departments with thousands of yards of fabrics and hundreds of patterns. Many designs will be showcased this week as a first look at the season's fashions.
Easter demand boosts women s suit options with early arrivals priced to save five dollars or more each. New models feature Bulgarian colors in Balkan Blouse styles, cut loose at the waist and fitted at the hips, available in Nebrose, Brick, Canary, Tans, Duck Blue, Navy, and Black in full sizes.
The feature highlights a wide array of Wash fabrics including Dainty Trish Linette Batistes and Marquisettes with new patterns and colorings. It notes clacking looms producing intricate weaves and lists items from 50c down to 10c, illustrating the season’s available staples and novelties for 1918.
A special sale event highlights Munsing Knit underwear for ladies misses and children with a beautiful showing of new silks hair ornaments and various novelties. The announcement emphasizes stylish undergarments and decorative accessories now available to shoppers.
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