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Newspaper
Muscatine Journal
Location
Muscatine, Iowa, United States of America
Date
Dec 14, 1968
Page
4
A brisk pitch extols print advertising power to cut costs and mobilize audiences. It urges vivid, action oriented Want Ads and classified sections to overcome public inertia, urging readers to read before buying and deploy newspapers magazines brochures mailings as a united campaign.
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