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Newspaper
Muscatine Journal
Location
Muscatine, Iowa, United States of America
Date
Aug 17, 1905
Page
5
Buyers have searched eastern markets for new merchandise and McColm's announces a complete fall line. The Muscatine store touts the largest, finest stock ever displayed with departments filled from top to bottom and best goods at competitive prices.
The season brings fall dresses and the department highlights the latest fabrics and stylish colors. Prices are advertised as unmatched in Muscatine, offering quality materials and best wearing options.
Promoters tout the Silks and Velvets exhibit as the best ever with a complete range of desirable shades and patterns. The store invites ladies to inspect the fall and winter styles and promises new goods across every department despite a large, multi department layout.
It highlights a new line of carpets rugs curtains and furnishings in a large store with expanded purchases this year showcasing larger and better offerings likely to please customers.
The department promotes new long coat suits for women as a leading street dress innovation for the coming season. They emphasize neat symmetry over ornamentation, promising wide popularity and a variety of materials and styles adaptable to many figures. Call to inspect these stylish suits.
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