Readership survey reveals what Muscatine Journal readers want
The Muscatine Journal reports a reader survey by Oklahoma State University on what attracts readers. It shows average reader tenure around 19–20 years, a potential audience near 40 000 per copy, high satisfaction with service, and preferences split between news sports and local features. Women favor local news and Abby while men favor news and weather. Daily Report, Dear Abby, and weather summaries are widely read.
MENTIONED IN THIS ARTICLE
Muscatine Journal
Charles L. Allen
School of Journalism
Oklahoma State University
Allen
Dr. Allen
Journal
Daily Report
Abby
Dennis the Menace
Tweedy
Dutch Elm Disease Threat in Iowa Falls Forewarns Loss
The Hardin County Times notes dwindling elm health in Iowa Falls with dead branches and stumps as Dutch Elm disease spreads. Des Moines warns 160,000 elms infected and doomed within eight years, costing far more trees than saved. Some trees can be saved with early action and selective treatment.
MENTIONED IN THIS ARTICLE
Iowa Falls
Des Moines
Johnsons Budget Is Bent
The Bureau of the Budget estimates Congress is spending 5.8 billion more for fiscal 1967 at the present rate than the President asked. President Johnson blames congressional spending for heating inflation and says a tax increase may be necessary. He has vetoed only one public bill so far, a minor measure on automatic increases for Star Route postal contracts, calling it inflationary, and has signed all other money bills.
MENTIONED IN THIS ARTICLE
Bureau of the Budget
Congress
Johnson
Congressional
Rebuilding Wage-Price Stabilization Plan
The text argues for reconstituting wage price guideposts to fight inflation. It stresses a balance of firmness and flexibility, warns against tying gains to industry productivity, and urges that tax and monetary policy combined with a wage-price program support overall economic growth benefiting owners workers and consumers.
MENTIONED IN THIS ARTICLE
Washington
No Wonder Money Is Tight in Credit Contraction
The construction and auto industries face a credit squeeze as government restraints and a massive federal debt drain funds. With $320 billion borrowed, funds for homes and cars shrink as government bonds tie up savings and limit lending.
MENTIONED IN THIS ARTICLE
United States
Muscatine Academy holders meet at Hanna's office
Notice lists a meeting of stockholders of Muscatine Academy at Mr. Hanna's office Monday evening at 7:30. Items mention sweltering crowds at the high bridge, a Turner Opera House show by Little Trixie, a First Baptist picnic at Weed Park, and committee members Mrs Hattie Link and Miss Mae Khoemaker.
MENTIONED IN THIS ARTICLE
The
Muscatine Academy
High Bridge
Trixie
Turner Opera House
Further Light Society of the
First Baptist Church
Weed Park
Hattie Link
Mae &Hhoemaker
Truth in packaging bill under fire in senate column
James J Kilpatrick argues the Truth in Packaging bill rests on a false premise that housewives only seek price comparisons. He cautions that unit costs ignore consumer satisfaction, packaging, advertising, and brand experience, and warns of vast new regulatory authority to federal agencies.
MENTIONED IN THIS ARTICLE
Truth
James J. Kilpatrick
Washington
Senate
Lyndon Johnson
Congress
House Commerce Committee
West Virginia
Harley Staggers
Harry
Rudolph Rossendale
Secretary of Commerce
Secretary of Health, Education, and Welfare
Minister rails at fashion and faulted morals
Dr. Crane's Rev. Herman Z aged 46 voices indignation at ultra short skirts and scanty swimwear urging women be reproved for inciting men's passions. He argues men misinterpret fashion and that women wear such styles due to designers' design and social norms.
MENTIONED IN THIS ARTICLE
Herman Z
Dr. Crane
The Worry Clinic on Fashion and Hidden Motives
The piece argues men misinterpret female dress and desire, claiming women dress dolls’ clothes to recall youth while men fixate on adult sexuality. It suggests coquetry is a male display tactic, absolving women of salacious intent and urging understanding of fashion’s male-driven design.
Dear Abby Readers Dwell On Youth, Romance and Gifts
A collection of Dear Abby queries about teen romance and parental discipline. Concerns include a 17-year-old dating a 14-year-old, a neighbor’s daughter affecting a middle-aged husband, a request for clarity when romances end, and a wedding gift peddling insult for a garbage pail.
MENTIONED IN THIS ARTICLE
Abby
All About Coffee Breaks
A humorous New York AP piece catalogs office coffee break characters and quirks. It lampoons routines from Genial George to Traitor Tom and Hapless Harry, noting how coffee sessions shape office life, with a closing prayer excerpt and a Bible verse.
MENTIONED IN THIS ARTICLE
New York
Also Mentioned on This Page
Muscatine
Sadie
Iowa
Wire Service
the Muscatine Journal
Associated Press UK
Hardin County Times
Mason City Globe Gazette
New York Times
Helena
Independent’ Record
Muscatine County
Ft. Des Moines
United States Army
Lone Tree
Fred Hoskins
Marlene
LaMars
Hubbard
Wisconsin
Donald Zeller
Seattle
Wash
Roy Curtis
Woodlawn
Women of the Moose
P.m
Todge Hall
Norma Schreurs
Marian Becker
J. J. Kilpatrick
George W. Crane
Ph. Ty
Mamma
Romeo
Ella
South Olive ST
Hal Boyle
U.S
George
Round Table
Sea Eagles
Sid
Tom
Nat Fresh
Fhrash Tassalad
Toner
Bravery
Domesti& Join
Cates Scripmidtal Tion
Phoebus
Cuba
Chas
the Daily Prayer
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