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Newspaper
Mt Vernon Register News
Location
Mt Vernon, Illinois, United States of America
Date
Jun 12, 1963
Page
4
A look at how numbers shape branding and names from IRS digitization to historic brands like A1 Sauce and 4711 eau de cologne. The piece traces numeric names in products from 7-Up to Vat 69 and notes how institutions push customers into numeric categories.
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