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Newspaper
Mount Sterling Advocate
Location
Mount Sterling, Kentucky, United States of America
Date
Sep 24, 1918
Page
7
The War Board urges merchants to advertise Christmas goods from October through November to spread shopping and conserve fuel. The plan aims to reduce clerks and deliveries during the rush before Christmas and relies on widespread public cooperation to win the war. Patriotism begins at home, with Mt Sterling merchants and residents urged to act now.
A trimmed historical page item presents ten business maxims by Helen P. McCormick and a quoted ad about Liberty Bonds. It includes advice on courtesy, knowing names, clerk value, location, display, and style, plus a brief for sale of saddle horse, two work horses, and two work mules with contact O. B. Clark via phone 68 W-3.
Ralph Waldo Emerson of the War Loan Organization in Washington led a drive to produce three million buttons for the Fourth Liberty Loan. His cost-saving efforts saved the government sixty-five thousand dollars in real money and conserved materials and labor by using a steel engraving process. Factory work spread across districts to ensure timely supply of bond buyers insignia.
A garbled health ad promotes Vin Hepatica for bilious symptoms including loss of appetite pain and restlessness. A Nashville reader Testifies about relief after using Vin Hepatica and mentions sellers in Kentucky. The text ends with a patriotic war poem fragment urging continued striving and Christ’s guidance.
Provost Marshal General Crowder issues directives to local draft boards permitting voluntary induction of draft registrants into the navy and marine corps. Separate calls will be issued for all divisions with state quotas to fill marine and naval requirements.
The section notes the Navy expense per man per day for the first half of fiscal year 1918 ranged from 49 cents on larger ship types to 52 cents on smaller types. It states a $50 Liberty Bond would finance a sailor for 102 days on larger vessels and 96 days on smaller types.
A reflective piece contrasts Modesty’s rare triumphs in love with the daily scramble where Modesty does not dominate. The verse notes occasional luck in romance, yet acknowledges recurring, ordinary struggles and the competing fortunes that shape relationships.
The article disputes claims over the founding of moonlight schools, noting Mrs. Alice Spencer Geddes Lloyd of Boston promoted a Kentucky center in Knott county in 1916 and urging that Kentucky rightful origin be recognized, while respecting Mrs. Cora Wilson Stewart’s widely honored role. Kentucky asserts truthful origins without claiming Boston as founder.
Repair shop advertises resole and repair services at O Connell's Shoe Laboratory on Maysville Street opposite Lloyd's Café. The note mentions Liberty Bones and a price cue 33-If, indicating promotional or pricing details.
A blunt shop clerk with a take it or leave it style confronts wary customers who often walk away. The exchange highlights tensions between sales tactics and buyer interest in a crowded retail setting.
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