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This newspaper page contains 9 articles. Subscribers can read the full text of each article.
Newspaper
Mount Sterling Advocate
Location
Mount Sterling, Kentucky, United States of America
Date
Dec 14, 1920
Page
14
The article outlines advertising expenditure as a percentage of sales, reporting findings from the International Magazine research department. It notes questions about whether advertising pays for itself and discusses implications for budgeting and strategy.
An old age warning favors health over cosmetic fixes. The piece extols Dr. Pierce's Favorite Prescription as a safe tonic to restore vitality for women troubled by weakness and nervously strained states, claiming it supports youth by improving health. It promotes tablets or liquid form and a 10 cent trial offer from Dr. Pierce's Invalids' Hotel in Buffalo.
The Campbell's Courant notes the old riddle of who pays for advertising. It argues advertisers bear no direct cost because ads pay for themselves by boosting efficiency and lowering selling costs through wider reach and higher productivity.
The saying contrasts farm size with quality, noting that top wheat often comes from smaller farms and superior goods and service can come from smaller stores, challenging the assumption that bigger means better.
The instruction urges maintaining a spotless front section and a similarly tidy back area to avoid the situation of a man with only his boot toes blacked. It emphasizes consistent cleanliness throughout the shop to prevent embarrassment.
John Wanamaker urged the necessity of advertising saying stopping ads would be like removing his sign and that business requires visible promotion. He compared advertising to needed clerks, asserting the public must know the store exists to do any trade.
Rats Passed Up All Other Food for One Meal on Rat Snap. Their first meal of RAT-SNAP is their last. Dries up the carcass with no odor. RAT-SNAP comes in cake form and breaks into small pieces for placements along rat paths. Sold by Chenault & Orear in three sizes 35c 65c and 1.25 with guarantee.
Henry Schott of Chicago told the University of Missouri Journalism Week that advertising should be 95 percent common sense and 5 percent ingenuity and brilliant ideas. He urged advertisers to keep focus on honest news about the merchandise to meet customer needs.
A light exchange overheard at the bleachers shows a fan asking if a girl understands baseball. The other fan replies she knows no more about the game than the umpire, highlighting playful sports banter.
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