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Newspaper
Mount Dora Topic
Location
Mount Dora, Florida, United States of America
Date
Jul 29, 1948
Page
2
Industry leaders describe objections to joining Mutual and insist on member-determined operating details after 75% grower sign‑up. They debate big vs small grower benefits, wartime demand, price collapse, and the need for a marketing organization to stabilize citrus movement and maintain profitable prices.
The Florida Citrus Mutual urges amending the Handlers Uniform Contract to avoid federal violations over processed product sales. It asks canners to accept changes and supports immediate adoption by Florida growers. The group believes the 16 year contract could resolve the industry’s marketing woes, with a one year withdraw option next June.
The report urges higher industry standards and legal support, endorses volume pro rate for interior Florida growers, and cites California and Indian River as models. It notes strong opposition to pro rate, urges controlled shipments, and criticizes current advertising as inadequate compared to brand campaigns.
A Citrus Committee report urges forming a statewide Mutual with volume control and strict inspection from grove to car. It urges processors join Mutual and banks provide up-to-date inventory data, with emphasis on quality standards, labeling, and orderly financing to revive Florida’s citrus economy.
Testimony urges a minimum interior quality standard for all fruit sold as fresh or canned. Proposals aim to limit entry to good or excellent fruit, allowing by products for substandard fruit, with appearance less important for processed fruit.
Officer James Orr and his wife depart tomorrow for a vacation in Greenville South Carolina. They will be joined by Henry J. Orr the officer’s brother and Grace Marshbanks a mutual friend both of Greenville who have been visiting the Orr home for two weeks.
A brief quotation notes that few men lack capacity yet fail due to lack of application. The line attributes success to effort rather than talent alone.
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