Promotion and the Role of Merchandising in Small Business
The article argues promotion is the crucial difference between small and big businesses. It advises merchants to allocate 2 to 5 percent of sales to advertising and to treat outreach as an investment, not an expense. It contrasts storekeepers who wait for customers with merchants who actively invite and inform prospects to visit.
Pioneer Press Helped Conquer U. S. Frontier
An essay highlights how frontier editor publishers carried printing presses into new territories, enabling local news and public discourse. It profiles Dixon Ryan Fox on the press as a social instrument and discusses modern country editors carrying on the pioneer tradition of keeping community diaries.
MENTIONED IN THIS ARTICLE
Elmo Scott Watson
Publishers’ Auxiliary
Great Mississippi
Great Plains
Dixon Ryan Fox
New York State Historical Society
Seryce
A Pattern No 8763 for Ages 6 to 14 Years
A pattern No 8763 designed for sizes 6 8 10 12 and 14 years. Size 8 requires a yard of 35 inch material for short sleeved waist portion and 134 yards for the skirt. Send order to:
Earnest Living Quote From David Copperfield
A line from Charles Dickens expresses a lifelong commitment to earnest effort in both grand and small deeds. The speaker declares always giving full heart to every pursuit and matter attempted.
MENTIONED IN THIS ARTICLE
David Copperfield
Dr Caldwell's Laxative Senna with Syrup Pepsin
A historical advertisement promotes Dr Caldwell's Laxative Senna combined with Syrup Pepsin to ease constipation. It claims soothing taste, easier digestion, and broad appeal including children, emphasizing the laxative as agreeable and effective for lazy bowels.
MENTIONED IN THIS ARTICLE
Dr. Caldwell
Strength to Suffer. A Lesson in Resilience
A quote attributed to Longfellow urges embracing suffering to gain strength. It frames endurance as sublime and transformative, suggesting courage grows from hardship and time will reveal the value of fortitude.
Corner Whatnot Made of Spools
Ruth Wyeth Spears outlines a corner whatnot project for spool shelves and a spool end table. The design uses triangle shelves cut from one board, holes for spools, extension curtain rods, and glue for rigidity, with finish options of stain or paint. Orders for homemaking booklets are 10 cents each.
MENTIONED IN THIS ARTICLE
Ruth Wyeth Spears
Faithful friendship quote by William Ellery Channing
A quotation expressing sincerity truth and faithfulness as core to friendship credited to William Ellery Channing.
MENTIONED IN THIS ARTICLE
William Ellery Channing
None
Unable to provide a valid record.
Fare Demands End In Silent Ride
A loquacious conductor complains of a passenger who ignores fare calls. The conductor clarifies that fare refers to the monetary obligation for travel and urges payment. The passenger finally pays the fare, ending the exchange.
Also Mentioned on This Page
Helen White
WE East
Ni O Bud" Smith
Curtiss Field
THE
AIR Service
Arme
Mrs. Jones
Highway 22
Hank Stevens
Merle Thorpe
Nation's Business
Pioneer Press
U. S. Frontier
Longfellow
Sewing Circle Pattern Dept
W. Wacker Dr
Chicago
Bedford Hills
New York
Van
Éolar
St.joseph Aspirin