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Newspaper
Moravia Union
Location
Moravia, Iowa, United States of America
Date
Sep 22, 1938
Page
3
Two Irish men ride a tandem up a steep hill and joke about keeping the brake on. A man recounts a dance that left him with a black eye. In a public library a pair discuss if the dime novel has vanished, noting its price of two dollars and fifty cents.
A fashion feature by Cherie Nicholas notes an epidemic of plaids dominating fall styles for all ages. Plaid jackets, skirts, dresses, and blouses appear in varied fabrics with accessories like matching caps and bags, as showcased in a Chicago Merchandise Mart preview. The piece highlights plaid, stripes, and prints across outfits for school wear and events.
The piece notes rising fashion interest in bi color suede as a versatile fabric. Gloria Stuart is pictured wearing a circle cranal suede jacket and a Giesple dress in paradise blue with cape sleeves, showcasing suede for informal wear.
French designers defy fingertip length rules with short boxy jackets paired with contrasting dresses. Waisted, wide-shouldered coats create a carefree look in light wool over wool dresses. Mauve violet hues dominate, often combined with blue or dark red, and tunic like jackets resemble blouses.
A blue linen Schiaparelli blouse features caterpillar shaped buttons along the neckline and across the bust, creating a distinctive shirted effect with horizon tally detailing.
Fashion notes spotlight delicate little lingerie baby bonnets with veils as the latest millinery conceit. They are styled to complete daytime outfits rather than for dinner or evening wear, with pale green tones and refined detailing enhancing contemporary dresses.
Moutstrenaboes labeled bioclivate fects rise in popularity with BELSolis. The new footwear pushes a niche style as consumers seek innovative materials and comfort. Industry observers note growing demand among fashion-forward buyers and tech-minded firms exploring smart textiles.
Atectiva appears in print with a composite picture of modern America featured on a price facade into a simple pitching dress. The item highlights visual design trends and consumer culture.
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