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Newspaper
Monticello Express
Location
Monticello, Iowa, United States of America
Date
Nov 08, 1951
Page
8
Schoon Motor Co owner Wm G Schoon says the 1952 Dodge will be displayed in Monticello on Saturday November 10 with a light green 2 door Wayfarer model shown in Schoan Motor Co display rooms. LeRoy Schoan reports the car arrived yesterday and is being prepared for the opening showing.
The emergence of multi page newspapers profits from ads rose as publishers compiled scattered notices. By mid century many papers made ad sections to ease reader searches. The text notes credit to Benjamin for early classification while referencing Scandinavian countries.
An advertisement notes GOOD PRINTING GOOD PRINTING provides affordable planning for printed advertising letterheads and ruled forms with careful attention and skilled workmanship on every job.
The 1952 Dodge line introduces exterior updates including a redesigned front grille new wheel covers a new tail light assembly and modified rear fender trim. Interiors are brighter with textured weave upholstery fabrics and rayon cotton combos in Coronet. All models include Gyro Matic transmission waterproofed ignition and Oriflow shocks.
Mrs. Raymond Holtz named chairman for Wyoming Christmas Seal sales succeeding Mrs. William Peck. Mrs. D. J. Wasson named chairman of Wyoming township replacing Mrs. Frank Byerly. Fall meeting of the seal committee held in Anamosa with Wyoming attendees including Mrs. C. R. Smith and Mrs. Raymond Holtz.
Historic note traces advertising from Babylonian barkers to the first American newspaper ad in 1704, recounting early want ads for runaway slaves and lost goods. It covers Greek and Roman practice, Pompeii inscriptions, and early European ship notices. The Boston Newsletter first paid ad announced two lost anvils in May 1704 with a reward.
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