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This newspaper page contains 14 articles. Subscribers can read the full text of each article.
Newspaper
Monroe Weekly Times
Location
Monroe, Wisconsin, United States of America
Date
Apr 18, 1907
Page
1
The article argues that to compete with mail order houses merchants must focus on three essentials: goods, prices, and advertising. It asserts that many local ads use generic language and fail to include specific prices. It claims advertising is learnable in hours, not years, and urges comparison and study to craft effective campaigns.
Advertising advice urges hardware, dry goods, groceries, and clothing merchants to use detailed price quotes and produce small catalogs to rival mail-order houses. Emphasizes showing goods before payment, no freight, fast delivery, and circulating new folders every few weeks to attract dollars from towns and farms.
A historical analysis argues that hardware ads should mirror mail order tactics to draw local readers, stressing clear, specific displays over vague claims. It urges fair space and fair prices to beat competition, noting publishers deliver better value than other goods.
A fragmented old-time sale notice touts washing items like clothes wringers curtains and iron tubs with inflated promises. It lists many exaggerated prices and features, then notes that the prices are fictional. The text includes multiple fabric and laundry implements with no clear sale totals or dates.
Josephine Daskam Bacon asserts in the American Magazine she has enjoyed exemplary relations with domestic staff over eight years in four homes. She notes reliable staff, few losses to theft, willing extra help, rare dismissals, and one rejected wage raise due to perceived high expenses.
At a New Haven chamber of commerce banquet, Prof William Lyon Phelps recounted a story of a hard drinker cured by eating whenever he needed a drink. The habit of asking for food persisted, nearly driving him mad when he overheard a hotel commotion and rushed to report a suicide, shouting for ham and egg sandwiches.
The article promotes a home remedy named Blood-Cleaning Time or Splendid April Tonic. It lists Fluid Extract Dandelion half ounce, Compound Karyon one ounce, Compound Syrup Sarsaparilla three ounces, to be shaken and taken one teaspoon after meals and at night. It claims a week of use clears skin sores and imperfections and advises readers to obtain ingredients from a pharmacy.
Comedian Raymond Hitchcock, in New Orleans, dodges a budding con as a stranger asks for a ride home. Hitchcock offers a hand, but after a shaky exchange the caller pleads poverty and begs for fare, only to vanish as Hitchcock leaves for his hotel.
B Frank Doremus of Indianapolis describes severe kidney trouble starting in 1897 with headaches dizziness sleeplessness dropsy and extreme leg swelling. After refusing amputation he used Doan's Kidney Pills, the swelling subsided urine normalized and pains vanished. He has remained well for nine years. Sold by dealers at 50 cents a box Foster Milburn Co Buffalo NY.
A London News essay argues private property never fully earned popular consent. It notes songs and ballads praise robbers from Robin Hood to Turpin and Sheppard, and that literature touching common people often glamorizes crime as noble, fighting inequality rather than villainy.
A Rock House writer in North Devon shares a personal account of coffee causing indigestion and insomnia. After trying Postum, he reports relief, better digestion, sleep, and a preference for this cereal beverage for the family. He cautions thorough boiling to extract the goodness and notes the brand origin in Battle Creek, Michigan.
A mother describes her year and a half old child's spreading facial sores, severe itching, and weight loss until applying Culicura Soap and Ointment, after which the child recovered within two months and has had no sores since. The letter is dated April 22, 1905, Woodville Connecticut. Another note mentions a Chinese calendar inquiry and a jumbled Royal Mail bit from a London Daily Mail dissertation on Henpeck.
A Kansas City Star clipping lists odd product ads for dyes and health remedies including GTNAMADELESS DYES, Gar− rald Tea, and Allen's Foot-Kase with prices and dealer notes. It also names Franklin County jurors for the April court term: Mr Button, Mr Hasty, Mr Curlafr, Lord, Mr Dyer, Mr Cook, and Mr Pear.
Fragmentary OCR combines quack medicine claims with a Toledo druggist endorsement and a note on England's ship tonnage. The muttered items mention a hundred dollar reward, a catarrh cure, and a small English shipbuilding statistic, reflecting inconsistent 19th century advertising and industry coverage.
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