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Newspaper
Monroe Evening Times
Location
Monroe, Wisconsin, United States of America
Date
May 13, 1968
Page
12
Dodge unveils a redesigned Coronet for 1968 with a two door hardtop coupe replacing the sedan, wood grain wagon panels, new tailgate, and power features. The lineup includes 1968 R T and Charger panel options, with high performance V eight engines, bold styling cues, new safety features, and sources expect higher sales.
Dodge unveils the 1968 Charger second generation as a full size sports car with a wedge form and aircraft inspired cockpit. The Charger R T adds a 440 cubic inch V eight, heavy duty suspension and brakes, and rallye style stripes while numerous safety features and a six passenger interior enhance comfort and protection.
A safety official from the Wisconsin Division of the American Automobile Association urges motorists to buy and use shoulder belts. Tests show combined shoulder and lap belts cut death and injury in half versus lap belts alone. Federal standards require upper torso belts on new cars after January 1, with support from Federal Highway Administrator Bridwell.
Goodyear engineers expect new safety interiors for 1969 models with standard head restraints to curb neck injuries from rear end collisions. Padding may extend to back of front seats and possibly the entire inside top of cars. Government specs drive thicker padding and better rear seat protection. 1965 66 hearings spurred growth.
Bridwell and Wiehl urge combined use of shoulder and lap belts. Dr. William Haddon Jr. calls the system unmatched for preventing death and injury in crashes, citing up to 83 percent fewer driver fatalities and 77 percent fewer front seat passenger deaths.
Chrysler sustains its evolutionary styling for 1968 with front and rear refinements, new roofs for three hardtops, and added conveniences across 15 models in five series including Newport and 300. Barracuda expands to a three-model line with a new 340 V8, standard 318 V8 at 230 hp, and options like the 383 V8 and a 225 cubic inch six.
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