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Newspaper
Mills County Tribune
Location
Glenwood, Iowa, United States of America
Date
Jun 18, 1917
Page
4
National Service Day offers include white lace Milady boots trimmed in black at 5.50, Gano cloth white lace boots at 5.00, a silver gray kid vamp boot at 7.00, a buckskin pump at 5.00, patent leather pumps for Misses size 13 to 2 at 3.50, ladies patent pumps at 4.00, men’s oxfords reduced to 2.95, and Misses’ oxfords at 1.48 from 2.50 values.
A wartime editorial argues against hoarding wealth and urges continuous spending to keep money in circulation, support industry, and fund the war effort. It stresses balanced economies, avoiding waste, and distinguishes necessary national expenditures from extravagance, urging broader effort across society.
National Service Week runs June 20 to June 30 urging patriotic shoppers to keep business thriving to fund war costs and aid allies. The ad highlights reasons to visit the store during the campaign, stressing civic duty beyond the battlefield and trenches.
Twenty five silk and Georgette dresses offered in two groups. Ten excellent silk dresses in assorted sizes and colors priced at 10.95, valued to 17.50. Fifteen more dresses in Georgette Crepe Taffeta or Messaline valued to 25.00 priced at 16.95.
A New York buyer presents a select lot of wash dresses including 25 voiles at 4.50, 60 dresses at 7.50, and 16 Solomon & Co pieces priced at 10.00 to 15.00, with values up to 25.00. The sale highlights strong discounts on high value garments to attract customers.
A local shop promotes children’s dresses in ginghams poplin and linen for ages six to fourteen. Gingham styles start at 1.15 with other prices from 1.25 to 2. Lubin poplin dresses priced around 5 to 7.60 dollars. Duchess white dresses are offered in white, priced 5.00 to 7.50.
A department page advertisement describes gowns offered at 65c 85c 1.00 to 2.25 in various styles and fabrics including cambric long cloth and nainsook. Gowns available in slipover empire and regular designs advertised as fetching and delightful to wear.
A wartime appeal urges citizens to support the nation from home. It emphasizes open minds and purses, enlisting or assisting in the crisis, and contributing brain, brawn, or funds to win the fight. The message echoes unity with the slogan All for one and one for all.
Wash goods scarce this season yet our sale thrives with a large display. 40-inch floral volles at 25c, other volles at 50c and 40c. White goods including organdies volles linens at 20c to 1.50. A 40-inch weave called a bargain at 35c, our store offers it at 25c. Indian head prints offered at 1c for limited stock.
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