Newspapers Best Ads Outdo TV and Radio in Atlanta Test
The Bureau of Advertising reports newspapers achieved higher advertising influence per dollar than broadcast media in a study with Atlanta Newspapers Inc and Cox Broadcasting Corp. using Rich's sales data from 2,176 interviews. Newspapers accounted for 61 percent of influences versus 23 percent for broadcast.
MENTIONED IN THIS ARTICLE
New York
N.Y
Atlanta
Bureau of Advertising
Atlanta Newspapers, Inc
Atlanta Journal
Atlanta Constitution
Cox Broadcasting Corp
Wib-Tv
Wib-radio
Rich's
Rich’s
Atlanta Journal and Constitution
The
Sunday Journal and Constitution
Rich
Also Mentioned on This Page
Mexico
Global Travel
Hoxsey Hotel
Walkers
Mattingling & Moore
JIM Beam
Evan Williams Blackable
Glenmore
Crawford Scotch Conrad's Vodka
Canada Dry Gin
GLUEK
Budweiser
Ognniversary
Ben-Gay
Norelco
Kodak Color Film
Polaroid
TIMEX
San
Drnstan
Mastercraft
Jai
Vl Ve
Nikt Iil
Conrad Bond
Walgreen
Pepto Bismol
Amin
Evan Williams
Gillette Foamy
Gillette
AAA