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This newspaper page contains 9 articles. Subscribers can read the full text of each article.
Newspaper
Mays Landing Record
Location
Mays Landing, New Jersey, United States of America
Date
Dec 20, 1902
Page
2
A major advertiser explains that a large stock bought after a competitor failed proved the value of effective promotion. The unlucky rival suffered from poor advertising while the successful buyer used vigorous, thoughtful campaigns. Advertising is essential but must be constant, careful, and adequately funded.
A compact note on starting with your own store before advertising. It warns that listing many bad advertising examples is unhelpful and suggests focusing on solid, effective local retail presence.
The text argues advertising belongs inside the store and must be clean ordered and tasteful. It says courtesy and quality of goods matter, amiable service wins trade, but avoid overfamiliarness that erodes dignity. Merchants should maintain dignity in store and advertising.
The bulletin argues advertising reflects the store’s character and goods. A good ad draws shoppers, but a poor one fails to sustain. People may visit once, yet will not return if the store’s quality doesn’t match the promotion.
Holiday specials list men’s Cheviot suits in various price tiers with tailor made options and overcoats. Highlights include $8, $10, $12, $14 and higher original prices reduced to sale figures in the $4.95 to $11.75 range. Some items promise fast color and tailor quality.
Local shop promotes a sale on boys and men's garments including overcoats, blouse suits, two piece suits, and corduroy pants. Prices list deep discounts from $1.49 to $4.00 plus under-$3.00 items.
This page advertises a men’s apparel sale with discounted fleece lined underwear wool hose heavy leather gloves and silk suspenders plus hats caps sweaters and knit jackets. Prices range from 5c handkerchiefs to $7 for soft hats and $3 for soft shape hats.
Local shoe sale advertises men’s and women’s footwear at deep cut prices. Men's shoes from 49c to 9.50 with values up to 6.00. women's shoes from 98c to 3.01 with several lines under 2.00. children’s school shoes 59c to 98c. Box Calf and Vici options highlighted. storm king boots and slippers shown.
A sale note lists five pieces valued at three dollars, now priced at twenty four dollars. One combination parlor suit is described along with best selected live geese as part of the offering.
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