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This newspaper page contains 12 articles. Subscribers can read the full text of each article.
Newspaper
Mays Landing Record
Location
Mays Landing, New Jersey, United States of America
Date
Dec 06, 1902
Page
2
The article surveys bays lagoons and coastal light houses along the New Jersey coast including Shrewsbury and Neversink Rivers. It notes acres of peach bait marshes and the cave channels near Partie Egg Marble Harbor with references to color and interval marks.
An advertisement promotes Brain Beer as wholesome tonic and food for workers and families. It claims pure beer contains malt hops yeast and water, asserts health and appetite benefits, and offers Braun Beer bottled and shipped for 2.25 per case with bottle refund. The notice cites a Philadelphia address and Thompson Streets.
We offer a full line of men and boss clothing for Fall and Winter. Leather and rubber boots, shoes for men boys women and children. Corduroy suits and a new line of men’s hats and caps. Suits made to order. Free trading stamps with purchases. CHAS A BARTHA offers value and samples.
A broad editorial lesson cites a large Eastern city sale of a competitor’s stock bought after failure. The key point is the failed man advertised poorly while the buyer advertised well and liberally, showing advertising as essential yet dangerous if misused. It argues constant, careful attention to advertising as the business compass.
The piece argues charity begins at home and applies the principle to advertising a store. It warns against many bad methods of keeping a store and suggests focusing on securing a strong home base before promoting commerce.
Postmaster R H Randall testifies he suffered years under poor health and fatigue. He cites Kodol Digestive Tonic as bringing relief and urges readers to try the remedy. Cap & Co at 2 May's Landing, N.J., handle sales.
Special Offering in furniture categories featuring bedroom suits, parlor sets, and bed frames. Descriptive prices and discounts appear for 5 piece parlor suites, green velvet parlor sets, and white cover bed combinations.
The text argues that cleanliness and fair pricing are the first requisites of advertising. Courtesy and quality goods follow, with a cordial but unobtrusive tone. It warns against excessive familiarity that erodes respect and urges merchants to maintain dignity in store and advertising.
The piece argues a store’s mirror reflects its traits and goods. If two advertisers aid a good store but the shop itself is poor, advertising cannot sustain profits. People may visit once but will not return without substance.
Atlantic City retailer touts up-to-date fall stock with deeply discounted men’s overcoats suits and boys wear. Prices include $5 for men's grey and blue overcoats $7.50 to $12 for suits and $12.50 for fine overcoats and $98c to $5 for children's outfits. Claims unbeatable citywide value.
Advertises knee pants in black blue and mixed at 33c to 50c and corduroy knee pants at 50c to 98c. Men and boys pants in corduroy worsted and cheviot from 1.50 to 5.00, emphasizing latest styles and fit.
A local advertises a big sale on gentleman's attire including suspenders, grey camel hair and black wool hose, fancy border handkerchiefs, fancy hose in bright colors, fleeced lined underwear for men at 39c, boys' fleeced lined underwear at 25c, Alpine hats at 98c, and black stiff hats at 98c, with prices shown in a heavy discount format.
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