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This newspaper page contains 7 articles. Subscribers can read the full text of each article.
Newspaper
Mays Landing Record
Location
Mays Landing, New Jersey, United States of America
Date
Aug 09, 1902
Page
2
A leading Eastern city ad dealer explains a stock sale after a rival failed. The buyer claimed the loss came from poor advertising, while the lesson is clear: advertising must be continuous, careful, and adequately funded to build awareness and sustain success.
A succinct critique argues that a store must first acquire a location to advertise, outlining many poor practices that fail to promote lasting business. The piece emphasizes practical steps over listless enumeration.
The text argues that storefront cleanliness order and appearance are essential before advertising. It stresses courtesy and quality of goods, noting a pleasant attentive manner sustains trade. It warns against excessive familiarity as it erodes respect and urges merchants to keep dignity in store and advertising.
The bulletin argues ads reflect a store's character and goods. It says good advertising can draw customers, but a poor store cannot be saved by ads. People may visit once, yet they won't return if the store disappoints.
The listing advertises 200 infants shoes and hundreds more across men women and children. Prices include 59c to 9.33 for various styles and sizes. Special lots feature patent leather oxfords and box calf designs marked down from $3.00 to $1.97 or lower.
The listing touts 200 men's light and dark suits at 4.93, 300 well tailored suits at 5.97, blue serge suits at 6.48, extra fine blue serge at 7.97, 150 custom tailor made suits at 9.95, 150 boys suits from 7 to 15 at 0.97, children vestee suits marked 3.00 reduced to 1.79, plus odds and ends including about 99 suits worth 5.00 to 6.00, and boys and children's suits at 3.98.
Special prices in pants offered with 20 dozen Crash Knee Pants at 21c and Black and Blue Cheviot Pants at 23c. Also men’s all wool small checked pants listed for 97c, and all wool Cheviot and Fancy Worsted trousers at 2.97, normally worth 4 to 5 dollars.
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