30 May 1912
Page 1
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Newspaper
Mathews Journal
Location
Mathews, Virginia, United States of America
Date
May 30, 1912
Page
1
Norfolk Hardware Co advertises Shalon Paint highlighting five essentials for durability and spread, urging use of pure Linseed Oil. It touts carbonates, zinc oxide, and hydrated calcium sulfate, with fine grinding for 500 sq ft per gallon, available in 30 colors plus white, in various can sizes.
English White Lead Oxide of Eime blends carbonate of lead zinc oxide and hydrated calcium sulfate with linseed oil. The mix, claimed superior to straight white lead, yields strong hiding power, durability, and easy brushing. Prices available direct or via agency.
The M. B. Flat Paint dries to a soft velvety finish that cleans with soap and water without damage. It resists peeling and yellowing with age, proving durable on plaster walls, metal ceilings, woodwork, canvas, burlap, and cement. It serves well as an undercoating for enamel and is offered in White plus 16 colors, with color cards and literature available.
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