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This newspaper page contains 5 articles. Subscribers can read the full text of each article.
Newspaper
Marshall Herald
Location
Marshall, Illinois, United States of America
Date
Oct 25, 1922
Page
8
The piece explains how distribution and large scale manufacturing lower costs. It follows a food producer, Mr A, who uses salesmen and 25 000 publications to reach consumers, cut selling costs, and push steady output. It notes advertising lowers distribution expenses like machinery does.
Charles Owens was severely beaten during a robbery on South Front street near Melvin feed store. He lost 345 dollars in currency plus a 60 note a 1000 deposit slip and an insurance receipt. Detectives arrested two suspects Red Crouch and Amber Bowles in St Elmo after a lengthy countywide manhunt.
Homer J. Buckley of Buckley, Dement & Co. told Advertising and Ben Franklin club members at the Statler in St Louis that newspaper advertising dominates US spending. He cited Harvard figures showing newspapers received 475 million of 1.3 billion in ad outlays. He warned against overhyped methods and noted mail advertising as effective. He closed with a quip about circus management.
Kilborn voices concern over urban sprawl in Los Angeles County with farms replaced by subdivisions. He warns of floodplain land and forest-fire risks, urging preservation of food-producing areas amid rapid work pace and rising stresses on workers. The piece blends climate beauty with social critique.
President Harding signed the Capper Tincher measure to regulate futures trading in grain. The act, effective November 1, extends to major grain exchanges and assigns enforcement to Secretary Wallace. It allows hedging and ordinary speculation but targets manipulation and misinformation and bars discrimination against cooperative grain producers.
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