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Customer training key to thriving small town retail
College Station reports that word of mouth greatly impacts local stores. Dr. Don Stebbins of Texas A&M Extension stresses customer satisfaction as the core driver, noting that unhappy customers spread the tale to about ten others and that good relations keep current patrons and attract new ones.
MENTIONED IN THIS ARTICLE
College Station
Don Stebbins
Stebbins
Texas Agricultural Extension Service
Texas A&m University System