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Cigarette Firms Agree To End Broadcast Media Advertising
The nine major manufacturers agree to halt advertising on radio and television by September 1970, with an option to move up after December 31 if contracts are canceled. They seek congressional antitrust exemptions to also drop print ads, citing industry-wide action and broadcaster revenue concerns.
MENTIONED IN THIS ARTICLE
Washington
Joseph F. Cullman
Vincent T. Wasilewski
National Association of Broadcasters
Wasilewski
Cullman
Philip Morris, Inc
Senate Commerce
Congress
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