Psychographics and the Ad Industry Shift in Targeting
A humorous critique notes psychographics replacing demographics as Madison Avenue seeks to label individuals by 16 profiles. It questions the science and highlights perceived stereotypes, while confirming the commercial aim to tailor ads for beer, coffee, deodorants, and more based on personality groupings.
MENTIONED IN THIS ARTICLE
Madison Avenue
You
Mad Ave
Market Push Food Store Exec Sees Lower Beef Prices Soon
National chains president Clarence G Adams predicts meat prices will fall next year as more steers reach market and consumer demand softens. He cites a November decline and hamburger at 60 to 70 cents per pound, with higher food costs affecting colleges and universities.
MENTIONED IN THIS ARTICLE
United Press International
Clarice G. Adams
National Association of Food Chains
Adams
San Francisco
University of the Pacific
Stockton
Calif
New York
Syracuse
Cornell
Rochester
Adamy
Los Angeles
Hector Hernandez
Gary Askins Named Lea County 4-H Agent
Gary D. Askins has been named Lea County Extension 4-H agent for New Mexico State University. His appointment was announced by Eugene Ross. Askins began the new role September 4 and previously served as an NMSU extension manpower information agent in Socorro County. He holds a bachelor’s and a master’s from Sul Ross University, majors in range and animal science, and taught in elementary school for three years. He is married to Martha. His parents live in Pumpville Texas. He joins County Agent Robert F. Howard’s Lea County staff with Paul Kemp Mona B. Porter and Kristine Frederiksen on the team.
MENTIONED IN THIS ARTICLE
Gary D. Askins
Lea County
New Mexico State University
Askins
Eugene Ross
Nmsu Cooperative Extension Service
NMSU
Socorro County
Sul Ross University
Nmsu Extension Service
Socorro
Martha
Texas
Lea
Robert F. Howard
Paul Kemp
Mona B. Porter
Kristine Frederiksen
Forgotonia Surrenders in Secession Bid After Non-War
Neal Gamm, 25 year old Vietnam veteran and self styled governor, led Forgotonia to surrender after a four day non war with the United States. He sought reconstruction funds from state and federal governments to improve highways recreation facilities and revenues. A planned Summum conference was proposed to discuss tax dollar return.
MENTIONED IN THIS ARTICLE
Fancon
UPI
Forgotonia
United States
Washington
Korea
Vietnam
Neal Gamm
Gamm
Westerlinois
Concord
Ill
Strea
Summum, DL
Newt Campbell Rites Monday in Lovington
Newt Campbell 72 longtime area farmer died Friday evening at Lovington General Hospital after a brief illness. He and Mae McGaha moved from Dexter in 1949 and farmed near Lovington. He was a deacon emeritus of First Baptist Church Lovington. Survived by wife Mae two sons Deene Newark NJ Marvin Lovington two daughters Geneva Gable Artesia NM Mary Ruth Pope Boswell OK four brothers W Y Campbell Mitchell Campbell O C Campbell Henry Campbell and four sisters Ava Wolf Martha Wright Freda Riede and 10 grandchildren. Funeral Monday 11 a m at First Baptist Church with Rev H M Stewart and Rev Joe Vernon officiating. interment Lovington Cemetery.
MENTIONED IN THIS ARTICLE
Newt Campbell
Lovington Lea General Hospital
Mae
Deene
Newark
New Jersey
Marvin Campbell
Lovington
Geneva Gable
Artesia
N.M
Mary Ruth Pope
Boswell
Oklahoma
W.Y. Campbell
Wichita Falls
Texas
Mitchell Campbell
Gorman
C. Campbell
Rotan
Henry Campbell
Ft. Worth
Ava Wolf
Martha Wright
Freda Riede
Duncan
Okla
First Baptist Church
H.M. Stewart
Chile Rebuilds After Coup Shocks Nation
Santiago reports four days after the coup that killed President Allende and installed a military junta. Banks and stores opened during an eight hour curfew lift from 10 a.m. to 6 p.m. Military forces continued mop up against Allende supporters as sniping persisted in the city.
MENTIONED IN THIS ARTICLE
Steven H. Yolen
Santiago
Chile
Salvador Allende
Allende
Valparaiso
Elis
Org
Oil Rationing Plan Studied for Winter
Interior Department develops a contingency plan for mandatory oil rationing if needed this winter. Secretary Rogers C. Moxton says rationing unlikely, with plan to take effect within three weeks if authorized. Morton notes focus on an oil allocation system and preparatory actions before cold weather.
MENTIONED IN THIS ARTICLE
Washington
UPI
Interior Department
Rogers C. B. Moxton
Nixon
Congress
Morton
Manny's Win Had Price Tag
Common Cause reports the New Mexico First District race was the nation's costliest House contest. Incumbent Manuel Lujan Jr. spent 212 093 dollars to defeat Eugene Gallegos who spent 126 219 dollars. Domenici outspent Daniels in the Senate race.
MENTIONED IN THIS ARTICLE
Washington
UPI
Congress
New Mexico
Common Cause
Manuel Lujan Jre
R-Nme
Eugene Gallegos
Gallegos
United States
Lujan
Pete Domenici
Jack Daniels
Study Committee Sets Second Round Campus Tours
Santa Fe based Legislative University Study Committee announces seven campus stops from Sept 24 at Western New Mexico University to Oct 10 at the University of New Mexico. Chair Rep. Richard Carbajal says tours seek student and faculty input on campus needs and communication with the Legislature. The panel, retooled after the Love Lust incident, has shifted toward aiding institutions with campus issues.
MENTIONED IN THIS ARTICLE
Patrick Lamb
Santa FE
UPI
Legislative University Study Committee
Richard Carbajal
Valencia
Western New Mexico University
University of New Mexico
LUSC
Ucational Finance and Boards of Regents
LM. Smalley
Didalgo Sierra- Luna
Carbajal
H. Merrill Taylor
San Juan
Raymond Garcia
D- Bernalillo
Philip Bob’ Grant
Jye
R-Bernalillo
Ben Roybal
D-Valencia- Bernalillo
Nick Salazar
D- Rio Arriba
Sens
Joseph Gant
Currie Carbajal
Eastern
New Mexico State
Gibson's Discount Center Celebrates Lovington Anniversary
Gibson's Lovington marks its first anniversary as the largest retail site in town. Owned by Gibson's Discount Center of Dallas, the 22,500 square foot store at 1701 South Main employs 29 staff and reports strong community support and steady business growth.
MENTIONED IN THIS ARTICLE
Gibson’s Discount Center
Lovington
New Mexico
Gibson’s Discount Chain
Dallas
Hobbs
Roswell
Portales
Clovis
Gibson’s
1701
South Main
Frank McCrummen
Ricky Pitts
Jean Jewell
Marine Markley
Ronny Alexander
Hardware
Wanda Yates
Janie Knox
McCrummen
Whittle Services Set Monday in Lea County
Funeral services for Bazzie C. Whittle 87 longtime Lea County resident who died at the Veterans Administration Hospital in Ft Lyons Colorado will be conducted Monday afternoon at 2 00 in the Smith Rogers risers Home Chapel with Rev H M Stewart pastor of the oat Baptist Church officiating Interment will follow in Lovington Cemetery
MENTIONED IN THIS ARTICLE
Bazzie C. Whittle
Lea County
Veteran’s Administration
Ft. Lyons
Colorado
Smith _Rogers risers Home
H. M. Stewart
Oat Baptist Church
Lovington
Nixon praises New Mexico Republicans at fundraising dinner
Missouri Representative Gene Taylor praised the Nixon Administration and New Mexico Republicans at a Silver City dinner honoring Murray Ryan. He lauded Manuel Lujan Jr and Pete Domenici as capable leaders, recalled 1968 turmoil, and credited peacetime economy gains under Nixon with ending the draft and returning prisoners.
MENTIONED IN THIS ARTICLE
Silver City
Upin
Gene Taylor
New Mexico
Taylor
Supreme Court
Nixon
John Irich
R-Bernalillos
Ryan
Altrusa Fall Market Sale Set in Lovington
The Altrusa Fall Market will be held September 21 to 23 at the Al Savisky Building 1208 S Main Lovington with hours 6 to 9 p.m Friday and 9 a.m. to 5 p.m. Saturday and Sunday Proceeds fund the club projects Martha Stoneham finance chairman 396 2825.
MENTIONED IN THIS ARTICLE
Altrusa
al Savisky
Main
Lovington
Martha Stoneham
Altrusa Club
Weather Outlook for Southeast Plains and Central Mountains
Cloudy and cooler today with scattered thundershowers mainly in the afternoon and evening. Showers taper tonight as clouds lessen. Artesia 76 and 54, Lovington 80 and 57. Central Mountains partly cloudy today and Monday with isolated afternoon showers.
MENTIONED IN THIS ARTICLE
Artesia
Lovington
Central Mountains
Lea Clubbers Show Stock At State Fair
Lea County 4 H members will exhibit livestock at the New Mexico State Fair the week of September 17 25. Gary Haskins says this is the largest number of Lea County exhibitors to attend the state fair. Exhibitors include Mickey Gilmore Ricky Gilmore and many others showing steers lambs barrows and breeding stock with about 35 steers 30 lambs 26 barrows 4-heifers and 40 head of breeding sheep slated for Albuquerque.
MENTIONED IN THIS ARTICLE
Lea County
Jack Duffey
Tanya Robertson
Danny MecConal
Jeanette McConal
Greg Pearce
Phillip Pearce
Dektta Johnston
Ricky Gilmore
Dean Adaddell
Dirk
Michelle
Claire
Debbie Jones
Askins
Albuquerque
Open Range Cowboys Meet Saturday at Lea County
Open Range Cowboys Association will hold its annual meeting Saturday September 22 at Lea County Fair Grounds Lovington. A basket lunch is planned at noon and the program features visiting guests. Mark Smith serves as president and Mrs R L Binkley as secretary treasurer.
MENTIONED IN THIS ARTICLE
Open Range Cowboys Assoceation
Lea County
Lovington
Mark Smith
R.L. Binkley
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Graham
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South Pacific
Exec
Gary Askins
Gay
Daniel Walker
Walker
Barney McMahon
Mary Ann Patterson
Mary Ann
Pam
Mines Ministry
Manny
Gibson's
Whittle
Missouri
Grant al Sierra
GOP
Altrusa Sale
CHEVY
Chevrolet
Sunland Chevrolet