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Newspaper
Long Branch Daily Record
Location
Long Branch, New Jersey, United States of America
Date
Jun 28, 1910
Page
8
Advertising roundup lists 9 by 12 Axminster carpet at 9.98 and 3 by 10 six pan units at 6x9 and 12.98, plus 6 by 9 Axminster rugs at 12.98 and 6 by 9 options at 17.98.
A retail list offers bleached cambric muslin at 7c per yard, white linen toweling at 10c, pillow cases at 12 1 2c and 15c, glass toweling in checks at 10c, heavy table linens from 64 to 60 inches, large crochet bed spreads at 1.25, sheets at 55c, white near linen at 29c, white dress linen at 49c, white figured dimities at 19c, madras at 25c, linene in colors at 19c, black messaline at 69c, china silks at 39c, and black taffeta silk at 98c.
In the women’s department a sale offers white linen coats for women 33 inches long in sizes 3 to 44 at 1.98, full length tan linen coats sizes 34 to 44 at 3.49, tub dresses with high or low necks, tan linen wash skirts, pleated models, baby pique reefers, embroidered cape 89c, lingerie dresses with lace valued 15 to 18 dollars at 9.95, and capes of bread cloth in leading shades valued at 7.00 per piece.
A retail list advertises items for women and children including parasols hosiery and undergarments. Specials feature 25 parasols 75 cent fancy vests 25 cent values white linen parasols and embroidered skirts plus rompers and lisle gauze hose with various regular prices and sizes.
Dr Eberhardt delivered a sermon at Asbury M B Church drawn from Luke 5 4 Launch out into the deep urging fishermen to mix religion with business. He traced fishing history from Genesis to Galilee noting the honored calling and Christ's sympathy for workers. He urged partnership with Christ for true success and living to please God with shared fraternal support among merchants.
Summer visitors arrive daily to the shore resort with many staying at Motel and Hotel Takanassee. Notable arrivals include Mr. and Mrs. L. Curlel with J. Katz, plus several new summer residents at cottages along Hollywood and Ocean avenues. Names listed: B. Rosenberger, M. Kessel, S. Valent ine, Qshinsky, William Bachrach, I. Rosenfeld, J. Obendorfer, E. Wanger, and others at Barbour Square and nearby cottages.
The fragment hints at an ad campaign renewal centered on the idea of the “ever-present servant biem” in a Rome setting. Details are sparse, but the snippet suggests branding or promotional activity tied to a recurring character or concept.
The coastal fishers report plentiful catches with Captain Wsey landing 115 barrels and Captain Gaskin bringing ashore many more. Average daily take yesterday reached twelve barrels per boat while wholesale prices in New York sit at about twelve and a half cents per pound. Fishermen anticipate using their profits to cover last year’s unusually bad season and upcoming changes.
Victor Fenton, famed for wit in Rumson, was tricked by local youths who swapped a can of copper paint for a can of tomatoes. He started painting his boat but noticed tomato seeds and poor paint quality, discovering the prank only after attempting to use the mix. The youths revealed the swap and the outcome.
Harry Finn of Branchport reports his Iver-Joindon bicycle stolen from in front of the Sugar Bowl on Broadway while he paused for a drink. He had kept a careful watch, looking out the window, but the wheel disappeared and has not been recovered as Patrolman Edwards investigates.
The Loger Boat Co. at the Highlands completed a new 24 foot power boat for Oliver Luff of the New York Telephone and Cable Company. Ollie’s friends eagerly anticipate the first ride.
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