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Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Sep 19, 1948
Page
2
1948 carpet market sees innovation with tone on tone Axminsters offering texture and pattern through single color variations. Surges in embossed and sculptured effects appeal to homeowners seeking well styled, affordable options resembling expensive textures.
Reading interior decorators urge long range planning with versatile furniture designed for aging with a family. The article highlights modular sections like the sectional sofa and bookcase units, plus extendable tables and adaptable chests. It notes evolving textile weaves, wood-inspired carpet patterns, bold florals, and decorative color ranges shaping contemporary interiors.
A home should present a welcoming hall reflecting hospitality and decor. Include a closet for wraps, a flat surface for mail and gloves, and seating if space allows. Fresh flowers brighten the space, and easy to clean floor covering like linoleum suits heavy traffic.
An article notes furniture blends historic designs from Louis XVI to Chippendale with modern pieces prioritizing utility. It cites Duncan Phyfe as a key American designer and discusses long cycles between simple and ornate styles, with Long Beach stores promoting the section and a contact number for information.
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