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Long Beach Press Telegram in Long Beach, California

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This newspaper page contains 12 articles. Subscribers can read the full text of each article.

Newspaper

Long Beach Press Telegram

Location

Long Beach, California, United States of America

Date

Oct 30, 1947

Page

17

Novel Halloween Costumes Found Around Home

In a 1947 Long Beach Press Telegram piece Elizabeth Woodward offers quick costume ideas from home. Father Time uses a sheet and beard. Desert Chieftain uses a blanket and head wrap. Ambassador from Anywhere uses a tailcoat and medals. a Cannibal costume relies on underwear, shorts, hat, and umbrella. Miss America suggests a swimsuit, banner, wig, and heels. The Last Resort suggests draping oneself in a barrel if nothing else is available.

Elizabeth Woodward Flere Platpurgonia

Easy Sew Pattern 4524 and Adams Book Offer

This notice promotes Pattern 4524 junior miss sizes 11 13 15 37 with simple to sew instructions and a blouse option. It also advertises the Anne Adams Pattern Book for fall and winter, offering eight gift ideas and free directions printed in the book. Order now with 25 and 18 cents respectively.

Akes Long Beach Anne Adams

Taffeta Fashion Dominates School Dance Styles

Taffeta leads as the top fabric for new dance dresses favored by school and college girls. The styles feature strapless, tight waists and long gathered skirts in striped or plaid taffeta, offered in bold and pastel colors.

Cute Trick Slim Waist Belts Fashion Tip

A reader suggests a simple waist-cinching trick using three suede belts in different colors stacked with one atop the other. Belts are described as narrow and inexpensive, offering a quick style adjustment for a slimmer waist.

Child Lies From Need Not Choice Says Leaflet

A 1947 leaflet explains children lie from necessity not willful deceit. It urges parents to recognize reasons behind fabrication and provide legitimate outlets for attention and praise to erase the perceived need to embellish.

Myrtle’ Meyer Eldred Register and Tribune Syndicate

New Look Sidesweep Debuts in Hollywood Hairstyles

Hollywood Hair Stylists Guild unveiled a new coiffure replacing the upsweep with a sidesweep to fit the era's slimmer silhouette. Guild president Conner Syprett described a fluffy hat of the long bob groomed smoothly with rolls over the ears to appear shorter.

Los Angeles Hollywood Conner Syprett Guild

Corset Styles Reemerge in California Fashion Scene

California corset designers embrace a smaller waistline with elegant bras and girdles. They blend lace, gating, handpaintings, and even harness-inspired pieces while maintaining functional shaping. The trend reflects a shift from past modesty to bold, visible undergarment fashion.

Paris New York California

Foot Care for Posture and Looks from Healthy Shoes

The article links foot health to posture health and appearance, urging regular shoe choices and exercises. It cites Myrna Dell attributing her shapely legs and gait to daily foot care and provides simple exercises to strengthen feet and leg muscles.

Hollywood Myrna Dell

Social tact and subtle messaging in dress and demeanor

A historical note on handling awkward questions through sidestepping rather than refusal. It suggests weaving discretion into communication, and portrays clothing as a tool to preserve feminine identity while addressing sensitive topics.

Age and maturity vary among young people says expert

A column by JOSEPHINE LOWMAN answers reader questions on maturation age, hormone use, and body development. Advice covers healthy growth, diet, and not using hormones without a doctor, with notes on alcohol’s skin effects and choosing lipstick shades as skin tones change with age.

Josephine Lowman

Novel Floor Mats for Bedroom Decoration

A reader suggests making rug like mats from straw and matting. Squares about 18 to 20 inches join to form a bed side rug. Edges are covered by braided or raid material, about three inches.

Trusted household products offer cleaning and flavoring boosts

A collection of adverts touts SWERL for grease free dishwashing and non soap scum, Armour’s VitalOX flavoring, OLD DUTCH Activated cleaner, NABISCO 100% Bran for baking, SILVO Liquid Silver Polish, and general home care tips. It emphasizes grease breakup, rich gravies, and sparkling silver with safe, easy use.

Swerl England

Also Mentioned on This Page

Calif Press-Telegram THE Angless Myrtle Meyer Eldred Jpsweep Gladys Parden Judy Canova Joyce Guild House East Ocean Near Atlantic Meeopapera Deeds Ulstutt Leeds Pine Ave Tam By Nancy Sasser Better Homes & Gardens Better Homes& Gardens Ard Hallowe'en Milwaukee Schlits Brewing Co Wis Cathay Frigidaire General Motors Nancy Susser Madison Ave Armour Marie Gifford Nancy Sasser Madison Avs National Coffee Association NCA HEINZ N. Y Boone
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