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Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Oct 08, 1953
Page
7
A fragmented ad copy advertises Safeway seasonal savings with a winter stock up theme. It touts a once a year sale featuring popular brands and emphasized low daily prices across the store.
Automobiles industry faces a year end clean up as retail deliveries lag factory output and October December production is revised downward. Ford and Chevrolet lead with weekly output over 30,000 cars, accounting for half the total. Industry may finish 1953 near 5 million produced with 1.25 million more possible. New 1954 models from Chrysler including DeSoto and Plymouth begin showroom and assembly line display, while GM and Ford push 1953 models into November. End-of-year stock exceeds 600,000 units, signaling discount sales to clear excess inventory.
Washington reports the Agriculture Department plans to cut price supports on barley rye oats flaxseed and grain sorghums next year to prevent surpluses from idle 30 million acres under federal controls and to guide idled land into conservation programs. Howard H Gordon says supports will be set to avoid encouraging surplus.
The Martini pennants that once flew from the Carquinez Strait ferryboats are removed as the state takes over the city ferry. The flags, showing a tipped martini glass, stood for Martinez claiming origin of the gin and vermouth cocktail.
Carl Benton Reid who played Papa in the 1942 New York Theater Guilds production of Papa Is All will attend Long Beach Community Players version Friday evening. He comes with Mrs. Reid and visits hosts Katherine and Charlotte Shuman of Seal Beach. Celeste Holm starred in the original cast as Emme, helping her film career. Reid, now in Hollywood, works in television.
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