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Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Nov 21, 1948
Page
2
Gold mesh formerly used for evening bags is entering broader use. The material that brightens evening costumes is now fashioned into cigarette cases, billfolds, and other accessories for women, expanding its role in glamor apparel.
Fishermen will welcome a clear plastic creel case as a gift. The box provides space for lures and tackles and fits atop the creel, helping organize gear.
An item offered in Long Beach combines a wooden shoe horn a hat brush and a clothes brush into one gadget. It markets as a practical gift for someone who wears clothes hats and shoes, promising no pieces to misplace.
Long Beach shoppers find a prewar array of merchandise in the Christmas section. Local stores offer many new gift ideas and a wide selection, with a long list of participating merchants and shops providing numerous holiday options.
Small gift ideas for men include tie hangers to smooth knots, plastic playing cards that withstand wear, a knife and cigarette lighter combo, and personalized stationery. The guide points readers to Long Beach stores and offers a contact number for more information.
Thousands of shoppers expect a grand band review Friday as merchants dress storefronts in Disney like scenes and gift themes. Long Beach stores showcase gold and snowflake columns, blue lattice displays, Santa letters, Rudolph the Red Nosed Reindeer, and towering 15 foot trees with thousands of ornaments, creating a city wide Christmas spirit.
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